Since more than 90% of travel planning is done online, having a compelling online presence is essential for tourism brands. When it comes to identifying priorities for where to advertise, options include pay-per-click, Facebook, Twitter, blogs, e-mails, banner ads and branded content. With limited marketing funds, how do you get the most from your media spend?
According to AAA, some 43.6 million Americans will travel this 2012 Thanksgiving season with an average roundtrip distance of some 588 miles. Of those travelers, only 3.14 million are expected to take to the air-a slight decline over 2011. Any way you cut it, it's a lot of time in transit-and a lot of time to kill with the ones you love.
When it comes to websites - no matter the platform or device - looks count. It shouldn't be forgotten amidst all the wiz bang apps and devices and that the way a web page appears on a computer, tablet or phone remains crucial. In fact, the recent experience of Alitalia, the Italian flag carrier, demonstrates the potential of testing web pages on an ongoing basis to see what works.
The region's continued cry for more airlift calls for an innovative approach