MARKETING: TRAVEL
by Harvey Chipkin on Mar 21, 8:19 AM
Marketing history is strewn with the debris from brands crashing as they sought to expand outside their country of origin. Sometimes it's the actual brand name itself; in most instances, the failures are a result of misunderstandings; or misreading of other cultures, traditions and even body language.
MARKETING: TRAVEL
by Paul Gold on Mar 14, 7:01 AM
Knowledge is power, as the saying goes. If you're serious about marketing to vacation travel influencers, it helps to get serious about understanding their mindsets.
MARKETING: TRAVEL
by Gary Leopold on Mar 7, 8:13 AM
A growing audience warrants attention from travel brands.
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