Before we break for the holidays, we asked our staff, client GMs, revenue managers, hotel owners and partners to tell us what's at the top of their professional holiday wish list.
It's not enough to target customers. Now you have to remarket to them. That's the conclusion of a recent survey by Adara Global, which uses, yes, Big Data from travel and hospitality companies, to generate new revenue and cement customer relationships through marketing programs.
It's the most wonderful time of the year, right? Packed flights, fully booked rooms, gift card purchases, and so on. As with the retail industry, many in the travel industry rely on smart holiday season strategies to help finish their fiscal year in the black.
Togetherness shapes motivation for travel.