While travel has been one of the first industries to move the bulk of its customer service and commerce online, we could now be on the edge of travel's next big evolution - the embedding of IoT devices as a core part of the travel experience.

Today, travel doesn't just stand for getting from one destination to another for millennials. Traveling is a part of their identity - a vital experience that helps them understand, grow and continuously reinvent their sense of self. In fact, it is so important to this generation that young adults rank travel as more important than escaping from their student loans, buying a "big ticket" item, improving relationships with family and friends or even starting a family of their own.

Tourism marketing today is a lot like food advertising - using images to trigger the crave. With travel as with food, that "want to have it, want to be there" feeling relies heavily on imagery. A single image can communicate what a destination, attraction or business offers in a literal snapshot.

How do you keep up with what billions of people are saying on social media? Relax. Somebody is doing it for you. Local Measure, based in Sydney, Australia, calls itself "the leading customer intelligence platform in the tourism and hospitality sectors" and works with major companies like Accor, IHG, Virgin and Qantas.

Whenever you want to make staying at a hotel the most desirable option for your guests, give them an amazing food and beverage experience so they don't have to worry about leaving and blindly picking from a long list of restaurants they don't know.