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For smaller travel companies, who have felt the pain of trying to compete against bigger players in today's discount-driven environment, this is a way to field strong discounts but in a low-to-no-risk manner.
By understanding the value of owning the right domain name for their business and harnessing the power of descriptive domains, travel industry organizations can implement an effective online marketing strategy that drives more traffic to their doorstep, save money on search engine marketing and improve their position in search rankings.
By providing a way to innovate and enhance something as basic to the travel business as a phone call, innovators remind us that we all must continue to focus on ramping up the dialogue and service delivery across every channel, and that what once seemed dated and marginalized can quickly be made more relevant and powerful.
The point is, if "we can get you there for less" is the brand message you're trying to convey, the same tools you use to create the best DR-measured performance actually do double duty in creating the best brand experience for your customers.