Virtual reality has been a hot topic in the travel industry for well over a year now. Brands ranging from Marriott to Carnival are using the technology to transport people to new and adventurous landscapes right from their seats. As with any emerging piece of tech, new breakthroughs and developments feel like a monthly occurrence. So what exactly is happening in the VR space now and how can it impact travel marketing? Let's dive in and theorize a few of the many new possibilities!

The proliferation of new brands has created less differentiation and more confusion.

It's becoming clear that one consequence of the mobile revolution is that marketers have come to realize that good marketing can mean less human interaction in some cases. And it is typically those situations where human interaction is perceived as a negative in developing product or brand loyalty.

Having been involved in the architecture and design of many hotels, combined with experience working hospitality on three continents, has taught me one critical key to success: pleasing your guests.

Travel brands can help young people influence family travel and become allies in their quest to shape and share their personal brands.