Vacations benefit everyone. Whether they're modern-day Marco Polo trips traversing thousands of miles through unfamiliar lands, business people meeting face-to-face with important partners, or weekenders escaping to a lakeside or coastal retreats, travel reduces stress and enhances relationships. By seeing how others live, travel can open our minds, teach us how to adapt and help us understand the ways of the world. In short, travel makes us better people.
What does longevity mean at a time when 140 characters convey a message and the 24-hour cycle has been reduced to maybe 24 minutes?
Like any good competitors, travel sites are always looking for a leg-up-anything that will drive more traffic to their shores and visitors to their properties. So what if I were to tell you that there was a social media button you could install tomorrow that had the potential to generate thousands of referrals to your site each day? Better yet, what if I were to tell you that this button is already helping to drive more referral traffic than YouTube, LinkedIn, Reddit, and Google+ combined-and that not one of the major travel, airline or hotel sites I surveyed has installed ...
That scurrying you hear is no doubt the sound of other brands looking for ways to respond to Starwood's bold enhancements to its Starwood Preferred Guest program.