Make sure you provide a remarkable travel experience. That's essential. Then follow this checklist for forging stronger consumer connections.» 0 Comments
The biggest area for travel marketers to apply this learning is in e-mail marketing. Keeping customers from opting out means being frugal with our e-mail messaging. We need to learn from our customer's past behaviors to ensure that what we send them is of interest and meaningful to them. Over-emailing will just create mass opt-outs, reducing our databases and hurting what can be one of our most effective conversion mediums.» 0 Comments
Some hotel companies are going to have to decide which way they're going in the unstoppable move to keeping their guests connected at all times.» 0 Comments
