David joined ePrize in 2012 when his mobile marketing company Cellit was acquired by ePrize. Previously, David worked as a financial analyst for Credit Suisse First Boston. Wachs also spent several years as a management consultant for DiamondCluster International. He holds a B.S. in Economics and a B.S.E. in Computer Science Engineering from University of Pennsylvania. David frequently speaks on mobile technology and has presented for the Direct Marketing Association and Advertising Research Foundation. David has also been interviewed by and quoted in multiple news outlets, including FOX News, Bloomberg Radio, and The Wall Street Journal.
Articles by David All articles by David
- Three Reasons iOS7 Is Great For Marketers in
Mobile Marketing Daily on
10/17/2013
From background app updates to an upgraded Passbook and the new iBeacon functionality, Apple's iOS 7 has a lot to offer marketers.
- Busting The Myths Of SMS Marketing in
Mobile Marketing Daily on
07/10/2013
It's time we put to bed the misconception that SMS-based marketing is spam. SMS-based promotions offer a simple yet targeted marketing solution that delivers major ROI for brands as well as the ability for the consumer to engage in a conversation with their favorite brands.
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