MAYA ABULASHVILI
Staff WriterArticles by M All articles by M
- Book Review: Shareology - How Sharing Is Powering The Human Economy in
MediaDailyNews on
09/22/2015
It's easier than ever for individuals to get goods and services from each other and not just from brands, which has birthed a more collaborative way of doing business. That forces brands to re-examine their approach to customer relationships.
- Review: 'YouthNation': Building Remarkable Brands In A Youth-Driven Culture in
MediaDailyNews on
08/30/2015
Matt Britton argues that the counterculture of the Sixties has become the culture today. We are now living in a "hyper-socialized, experience-obsessed marketplace" that is no longer an age group or demographic. It is a culture available to everyone.
- Book Review: 'Television Is The New Television' in
TV Watch on
07/29/2015
Michael Wolff safely assumes that people won't likely stop watching TV (as business model), even if they stop watching the TV (as distribution channel).
- Match.com Android App in
Appy on
04/29/2015
- The Tonight Show: Jimmy Fallon App in
Appy on
04/22/2015
- The Sunnycomb App in
Appy on
04/15/2015
- The Experian Credit Tracker App in
Appy on
04/08/2015
- The Preggers App in
Appy on
04/01/2015
- Salesforce Analytics App - Revolutionizing Business Analytics in
Appy on
03/24/2015
- TED App - Idea Spreading Went Mobile in
Appy on
03/18/2015
Comments by M All comments by M
- Review: "Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising"
by
Maya Abulashvili
(MediaDailyNews on
10/30/2014)
The book illustrates number of examples (Instagram, Dropbox, Twitter, Airbnb, Uber, Pinterest etc.) 'Growth Hacking' is an amalgamous term, which makes it hard to categorize or say definitively whether it is A thing. I'd say it's rather a mindset.
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