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Dee Anna McPherson

Member since June 2014Contact Dee Anna

DeeAnna McPherson is the VP of Marketing at Hootsuite, where she is responsible for leading marketing strategy, driving growth and building the company’s global brand. Previously DeeAnna was VP of Marketing at Yammer, where she established Enterprise Social Networking as a new category of business software and helped propel Yammer to a leading market position, with 300% annual growth and a $1.2 billion acquisition by Microsoft. Prior to joining Yammer, Dee Anna was a Partner at Horn Group, a digital communications agency, where she led the San Francisco office. Before that, she led worldwide public relations for PeopleSoft and was a Senior Vice President at both Edelman and Ogilvy. Dee Anna lives near San Francisco with her husband and young son.

Articles by Dee Anna All articles by Dee Anna

  • Real-Time Marketing at the World Cup: What Worked, What Didn't, And What We Learned  in Real-Time Daily on 07/24/2014

    The 2014 FIFA World Cup has come to a close, much to the disappointment of global soccer fans, but not for Germany, who walked away with the trophy-to hold onto for the next four years. The competition on the pitch wasn't the only action happening during the month-long sporting event. Behind the scenes, prepared brand marketers camped out in their social media 'war rooms' watching the matches and poised to deliver stand-out, real-time content to their online fans and audiences as events on the field unfolded.

  • How to Score Big With Real-Time Marketing: What You Need to Know For The 2014 FIFA World Cup in Real-Time Daily on 06/18/2014

    A sudden blackout in the Superdome during the third quarter of the 2013 Super Bowl suspends play for 34 minutes. It's certainly unexpected, but what better time for fans to grab a snack and chat with friends in person or over social media about the game, the ads and the darkness?

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