Jason Mander
Member since July 2014Contact Jason- Director of Research and Insight GlobalWebIndex
- Twitter: @globalwebindex
- 3 Dorset Rise
- London LONDON
- EC4Y8EN GBR
As Director of Research and Insight, Jason oversees all of GWI’s content – producing trends on key digital topics and authoring the company’s flagship quarterly reports on social networking, mobile/tablet usage, e-commerce and brand engagement. Jason also manages the Market Report series - analysing trends in each of the 32 countries surveyed by GlobalWebIndex – and has released a number of Audience Reports examining behaviours and attitudes among high-interest target groups such as Teens, Influencers and Parents. He is a regular public speaker as well as a frequent contributor to articles, new stories and TV coverage across such titles as BBC News, the Guardian, Bloomberg and NBC. Prior to this, Jason was Head of Insight at Future Foundation; during his time there, he launched the company’s US service, oversaw its Beyond 2020 innovation series, managed its Quant, Intelligence and Forecasting departments and served as an Account Director for a number of global brands. Jason first began working with trends as a Research Fellow at the University of Oxford. Building on a PhD in the Social Sciences, he published a book through Cambridge University Press, presented at a number of international conferences and was fortunate to visit more than 100 different cities in the name of research.
Articles by Jason All articles by Jason
- What Brands Can Learn From A Thrilling Super Bowl in
MAD London on
02/23/2017
Television ads are still the biggest way to get recognition, particularly if you're tapping into second screeners.
- The Future Of Free Is Social in
MAD London on
01/11/2017
As the Internet celebrated its 25th birthday in 2016, more pressure than ever before was being exerted on the free ad-supported models that fund so much of its content and so many of its services.
- The Smartphone Squeeze Is Intensifying -- Are Mobile Services The Answer? in
MAD London on
11/15/2016
Could the answer be mobile phone makers reacting to sluggish growth through new services, such as Apple's iCloud and iTunes?
- Time To Call Time On Geo-Based Sports Restrictions in
MAD London on
10/17/2016
It might be time to open up the sports entertainment industry as VPNs gain traction. Users aren't pirates. They are willing to pay -- they just need access.
- Social Media Madness -- Who Is Leading Whom? in
MAD London on
09/21/2016
Snapchat is being copied widely as it moves from teens in the West to a wider global demographic.
- Ad Blocking -- Time To Appease The Frustrated? in
MAD London on
07/19/2016
Six in ten ad blockers cut out ads because of the poor user experience. Surely it's time that the industry compromises with the overloaded?
- Cloud Tools And Data Meet Networking. How Microsoft Can Justify LinkedIn's GBP26bn Price Tag in
MAD London on
06/27/2016
Cloud services and professional networking come together to make what may go down as a very wise investment by Microsoft.
- Facebook: The Fashionably Late Star Guest To The Chat Bot Party in
MAD London on
05/10/2016
It may have not been the first with Chat Bots -- but Facebook is making up for lost time, and marketers should take note.
- Can Social Become Personal Again, Or Is Too Late? in
MAD London on
04/19/2016
It's time for Facebook to get personal again as users move away from sharing photos and activity updates.
- Could Tailored Ads Be The Answer To Ad Blocking? in
MAD London on
03/21/2016
The data shows that serving better, more targeted ads is one of the publishing industry's only hopes to combat ad blocking.
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