Bill Coontz
Member since September 2014Contact Bill- President The Dalton Agency
- www.daltonagency.com
- Twitter: bcoontz
- Atlanta Georgia
- 30309 USA
Bill brings large agency-management experience to the Dalton Agency. His resume includes such leading firms as Bozell Minneapolis, BBDO, Campbell Mithun, Martin Williams, and most recently, Kruskopf Coontz Advertising in Minnesota, where he served as president and partner. His network and knowledge enhance the Dalton Agency’s ability to serve clients requiring strategic marketing and communications on a national and international scale. Bill’s 25 years of advertising experience include work for many domestic and global brands, including United Healthcare, Optum, 3M, Cargill, General Mills, Kraft and Ameriprise. Bill has also served two terms as president of the Advertising and Marketing International Network (AMIN). His AMIN leadership was marked by the development and strategic integration of AMIN North America with AMIN Europe, forming AMIN Worldwide. As a result, he was elected Global Chairman of AMIN in 2011 and expanded the organization to include the Americas and Asia.
Articles by Bill All articles by Bill
- The Vortex Of Poverty: How Economic Status Impacts Healthcare Decisions And Healthcare Marketing Strategies in
Marketing: Health on
03/07/2017
There is perhaps no bigger contributing factor to one's health and life expectancy than poverty. Today, we are seeing the impact among those in lower socioeconomic groups in urban and rural areas.
- The Millennial Mandate: How 'Generation Y' Behavior is Shaping Healthcare Marketing Strategy in
Marketing: Health on
07/09/2015
Millennials are the most coveted demographic target group today among healthcare marketers. According to the Center for Marketing Research at UMass Dartmouth, millennials have a combined purchasing power of approximately $2.45 trillion worldwide. That is considerable clout, which is why brands and marketers continue to pursue this group.
- 4 Key Trends For Healthcare Marketers In 2015 in
Marketing: Health on
01/06/2015
Healthcare marketers are adjusting their strategies to reach "recession care" consumers.
- The Retail Mindset: How Consumer Choice is Impacting Marketing Strategy in
Marketing: Health on
10/01/2014
Healthcare has been in a state of transition over the past several years, as three key trends have impacted how consumers view and utilize healthcare. Hospitals, health systems, providers and health plans have found themselves having to adapt to meet the growing demands of consumers.
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