Ken Swanson
Member since June 2010Contact Ken- CEO Affinity Express
- P.O. Box 144
- New Vernon New Jersey
- 07976 USA
Articles by Ken All articles by Ken
- For Programmatic To Matter, It Must Reach The SMB Level in
Programmatic Insider on
12/18/2014
This has been a banner year for the practice of programmatic ad buying, with "the most dramatic growth and expansion" to date, according to eMarketer. It won't stop here, either -- forecasts show the market growing from $10 billion to $14.9 billion by the end of 2015. That's slower than 2014, but it's still nearly 50% in growth, and more importantly, it accounts for 55 percent of the display ad market.
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