Chris Stark

Member since December 2014

'The Flash Boys' Guide To Programmatic Deal-Making in Programmatic Insider on 05/19/2015
In our ongoing push to improve the collective understanding of our industry, the financial markets are a cousin of sorts where we can draw useful similarities. Michael Lewis's book "The Flash Boys" can provide the latest signpost forward. The book centers on the complicated web of relationships in financial trading - a system in which investors didn't know where their orders were placed, or the mechanics of their ultimate executions. In our world of exchange-traded media, we also struggle with complexity. Buyers and sellers would argue that a sense of fair pricing is lost in the chain of intermediaries and parallel markets. We hope to drive growth in premium programmatic buying, but like the financial markets, without that ability to fulfill orders transparently, our industry struggles to realize its full potential.
Do We Need A Chief Customer Officer? in Marketing Daily on 12/24/2014
Combined with the growing expectation among customers that they should be addressed in near-1:1 relationships, it seems logical that organizations may just need a dedicated C-level executive whose mandate is to drive customer focus across the enterprise.

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