Molly K. Watson
Member since February 2015Contact Molly- Chief Operating Officer Tierney
- http://www.hellotierney.com/
- LinkedIn: https://www.linkedin.com/pub/molly-kuehn-watson/3/917/775
- 200 S Broad Street
- 10th Floor
- Philadelphia Pennsylvania
- 19102 USA
Molly Kuehn Watson is the Chief Operating Officer of Tierney with more than 25 years of experience in advertising and marketing. Molly is a high-energy leader and has been a driving force behind the agency’s growth and success, culminating in its recent recognition as one of Ad Age’s Best Places to Work in 2014. Tierney was ranked 22nd out of 40 agencies selected from across the country. Tierney is a member of the Interpublic Group of Companies (NYSE: IPG) and serves a broad range of clients, including TD Bank, Independence Blue Cross, McDonald’s, IBM, PECO Energy, AmerisourceBergen, QVC and Shire Pharmaceuticals.
Articles by Molly All articles by Molly
- Testing Your Cross-Channel Crisis Communications System in
Marketing Insider: Cross-Channel on
08/03/2015
It's critical to make sure your entire team has a clear understanding of their roles during times of crisis or enterprise-wide issues through both advance training and testing.
- Preparing For Crisis Within The Evolving Media Landscape, Part I in
Marketing Insider: Cross-Channel on
06/15/2015
When an organization is poised to respond to a crises across channels, it can turn interactions with clients, employees, media and the public into an opportunity.
- Have a Singular Voice Across All Channels in
Marketing Insider: Cross-Channel on
04/27/2015
Brands we know and love have a voice and a way of engaging with consumers naturally across media. For less consumer-facing brands, the language may not be utilized as frequently or as publicly -- leading to a less defined voice. Despite this, industry marketers are increasingly telling B2B brand stories with a human touch.
- Cause Marketing In An Integrated And Digital World in
Marketing Insider: Cross-Channel on
03/30/2015
Marketing a brand's social responsibility efforts is no longer a trend. It is the norm. When planning a cross-channel cause-related campaign, audit all of the channels being driven to and determine what metrics are outputs of those channels (e.g., website visits, app downloads, retweets, etc.) Then match those outputs with campaign objectives.
- Little Time And Limited Budget Can Add Up To A Positive Outcome in
Marketing Insider: Cross-Channel on
02/23/2015
From Forrester to the ad trade media to CMO, research shows that marketers' greatest priority is for all marketing activities to be integrated across all channels. However, few understand their customers' journeys well enough to adapt their channel mix accordingly. Add in timing and budget considerations and the challenge seems insurmountable.
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