William Hodges

Articles by William All articles by William

• Dropping The Digital F-bomb in Marketing Daily on 03/18/2015
  

  "The Internet is free" is the greatest lie of our time. Hustled by brilliant grifters that prey upon our most selfish and primal urges.

Comments by William All comments by William

• Outbrain Closes New $45 Million Funding Round by Tobi Elkin (Real-Time Daily on 05/10/2016)
  

  is R&D some other language for "inventory buyouts we can't really afford but have to keep paying to keep our market share?"

• Smooverly: Investor Deck by Bob Garfield (Garfield at Large on 04/25/2016)
  

  Perfect.. thanks for this. Love it. PS. Someone please block the comment spammer Brad Berger please? 

• Nearly Half of Video Views Are Mobile by Daisy Whitney (Video Insider on 03/24/2016)
  

  Wonder how many of those are the plague of 300x250 autoplay muted video on loop that is killing the mobile video space?

• Used Car Dealers And Carny Folk....You're Lookin' Good! by Bob Garfield (Garfield at Large on 01/19/2015)
  

  Until the industry cuts ties with the fraud and lies, it will continue to be viewed in this manner. It's not one or two people, it's systemic. More people need to be called out, not less.

• Up Close With Digital Ad Fraud by Tyler Loechner (RTBlog on 08/06/2014)
  

  Agreed with the article and Augustine on this one. Competitiveness and closed doors between companies creates ample space for fraud to drive a cargo ship through it. However, many big players make serious profits on fraud and won't want to see a 25-50% cut in revenue tomorrow. Only the advertisers can fix this by starving poor players in the market and making them responsible, transparent, and accountable. And by poor players, I'm looking at most of you. Yes, you too.

• RB Signs Nine-Figure Global Deal With Facebook To 'Move Away From Advertising' by Larissa Faw (MAD on 08/04/2014)
  

  How's that not advertising? Sounds just like advertising on one medium. Which is fine, but it's not a move away from advertising. Why is everyone in such a rush to redefine it?

• An Open Letter To Time Inc. CEO Joe Ripp by Bob Garfield (Garfield at Large on 11/04/2013)
  

  Journalism in general has been in a death spiral since news became "content". This advance is neither shocking nor new, but instead a steady decline toward newstainment.

• The Natives Are Feckless: Part One Of Three by Bob Garfield (Garfield at Large on 08/05/2013)
  

  I made some similar points at OMMA recently during the Native summit. No one wants to hear it though because it's big $$. I think the real issue behind the issue is the fear advertisers and publishers have with creating a fair market value exchange with their consumers. Everyone has leaned on fake free publications for so long, the public really thinks it's free. Welcome to the land of devaluation. If consumers don't know why they should pay for it (with their attention and time), and advertisers and publishers are afraid to ask, then how else can this trend go? It will continue to devolve into animosity between the parties. You're dead on, native ads will escalate the mistrust and devaluation process of publishers more rapidly.

• Ad Networks Unveil Anti-Piracy Plan by Wendy Davis (PolicyBlog on 07/15/2013)
  

  Isn't Google and Microsoft going to have to label their search engines with these definitions? What about Youtube and the large amount of pirated content contained there? While I believe that stopping piracy is everyone's goal, this might not be the right way to go about it. The publisher will be labeled by a jury with no review process or defense. This is a vague judgment call even their own properties can't live up to.

• Researchers, Stop Treating What People Say As If It's What People Really Do by Dave Morgan (Online Spin on 04/18/2013)
  

  Thank you. We need more of this plain honestly about what we do and don't know. It isn't just researchers making large assumptions and misinterpreting the reality. Even data providers with larger sample sizes have to interpret the data with a set of guesses and assumptions that frame the conclusions. I think the best thing we can say about these studies is, "it's complicated."

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