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Krista LaRiviere

Member since May 2015Contact Krista

Articles by Krista All articles by Krista

  • Optimizing Content For Text, Voice Search In A Post-Mobilegeddon World in Mobile Marketing Daily on 07/13/2015

    Now that you've survived mobilegeddon, it is about the time you'll start to see the impact of Google's latest mobile algorithm on your search and content marketing campaigns. While marketers are taking advantage of the rising popularity and associated opportunities in mobile, keeping up with customers is tricky.

  • How Marketers Can Adjust To Google's Mobile Algorithm in Mobile Marketing Daily on 05/13/2015

    Whether you'll be affected significantly or just a little over the next few weeks by Google's algorithm change, it highlights the increasing importance of mobile in digital marketing campaigns. Rremembe,r mobile search is not the only way that customers find your brand. There's also content and social. The key to finding the right mix is having the right data.

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