Al Harnisch is the Director of Strategy at Prolific Interactive and specializes in the creation and execution of mobile strategies for forward-thinking commerce brands. He is a firm believer in using quantitative and qualitative UX research to drive product direction and adoption, and he has extensive experience turning research into action within the product, marketing, and business development arms of both startups and big brands alike.
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- Better Ways to Measure Mobile App Performance in
mCommerce Daily on
06/02/2015
Brands have long considered page views, time spent on site, and conversions per session as suitable metrics for Web engagement. However, forward-thinking brands want tailored data that better reflects mobile app performance and its value. For example, brands used to measure downloads to determine an app's traction. However, this metric means little if users aren't engaging with the app. Traditional metrics can be interesting, but they don't tell the whole story and it doesn't always make sense to compare Web and mobile app performance using the same metrics.
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