Friday, February 27, 2015

Around The Net

  • Uber Partners with Starwood for RewardsMobile Marketer

    Starwood Hotels and Resorts and Uber are teaming up to offer the hotel brand’s Preferred Guest members the ability to earn more rewards points each time they take a ride with an Uber vehicle, displaying that cross-partnerships are imperative for marketers in the transportation and hospitality industries. Starwood is ramping up to bolster its already strong mobile strategy even more with the new partnership, which aims to combine high touch and high tech to provide guests with streamlined transportation modes and more engagement with the loyalty program. Members of the SPG program can now earn one Starpoint for each dollar ... ...Read the whole story

  • Domino's App Voice Orders Go UpMobile Commerce Daily

    Domino’s Pizza’s virtual ordering assistant Dom, which lets consumers dictate orders via mobile devices while on-the-go, has reached a half-million orders since its 2014 launch, suggesting that more food brands should consider investing in voice ordering technology. The mobile application was created to increase personalization as more consumers turn to digital channels to place orders for food and beverage items. Although Domino’s does also offer customers the ability to order via a mobile Web site or the brand’s app, Dom’s catchphrases have proven to be popular and have contributed to the company’s milestone of 50 percent of sales coming from ... ...Read the whole story

  • Largest Mobile Commerce Spending Found in UKInternational Business Times

    UK consumers are set to spend a staggering £14.95bn (€20.4bn, $23.2bn) through their mobile devices in 2015, according to a new survey. The m-commerce trend continues to gather pace as figures from research group RetailMeNot show that spend via a mobile platform will increase by a massive 77.8% this year – up from £8.41bn in 2014. It will mean that more than a quarter of all online transactions will be completed through mobile devices if the figures are to be believed. Smartphones will be leading the charge in this regard with RetailMeNot predicting that spend will reach £8.63bn via this platform, ... ...Read the whole story

  • Security Seen As Issue for Mobile ShoppingTechRadar

    An ever increasing number of consumers in the United Kingdom are choosing to do their shopping via a mobile device. In 2013 sales via smartphones and tablets grew by 138% according to IMRG & Capgemini and in fact, 27% of all online sales, worth £3 billion, were placed on a mobile device. Mobile commerce has huge potential so no wonder it's changing the face of the retail industry. Traditional bricks and mortar retailers have begun embracing mobile and are developing integrated business strategies to draw on the benefits of the mobiles in our pockets. However, a whole new breed of ... ...Read the whole story

  • MasterCard Expands Mobile Payments TechnologyLet's Talk Payments

    Consumers around the globe continue to use mobile devices rather than dip or swipe payments cards for more of their MasterCard purchases. In less than a year since announcing support for Host Card Emulation (HCE) and cloud-based software for both secure contactless and remote payment transactions, MasterCard has recently announced that new projects are underway in more than 15 countries. These projects provide consumers with more options for payment experiences across their Android devices. In offering an alternative to the secure element (SE)-based approach to digitizing card credentials into mobile devices, MasterCard Cloud Based Payments creates a foundation for rapid ... ...Read the whole story

New Car Buyers Getting Low Mileage Out of Social, Mobile

Social media is a relatively minor source of information for new car buyers, including persons age 32 and under, according to new data from MaritzCX, a customer relationship data company that surveyed more than 60,000 people ...More