Tuesday, July 28, 2015

Around The Net

  • Marketers Warm to In-App Messaging Mobile Marketer

    Marketers have been slow to embrace in-app messaging for fear of creating a spam-like experience and because of the priority put on drawing in new users, potentially missing out on a key strategy for boosting and maintaining engagement as a result. Only one third of marketers with mobile applications leverage in-app messaging, but this is starting to change as marketers focus more on retaining and monetizing their app users. ...Read the whole story

  • Starbucks Touts Digital Tech Over AdsDiginomica

    We’ve long held up Starbucks as a prime example of a company that has used digital transformation to optimum effect. Late last week, the coffee giant announced its latest set of numbers and once again that digital investment is paying off in spades. Net income for the quarter ended June 28 rose to $626.7 million, from $512.6 million, while revenues rose 18% to $4.88 billion. ...Read the whole story

  • McDonald's Tapping In-App CouponsMobile Commerce Daily

    McDonald’s is tiptoeing behind its competitors by rolling out a mobile application to United States consumers this fall, but could reclaim some of its flagging revenue with in-app coupons. During its second quarter earnings call, the fast food marketer claimed it is testing mobile ordering for U.S. markets and will introduce a mobile app for domestic customers, adding to its plentiful mobile offerings abroad.  ...Read the whole story

  • Highest Spenders Turning to Digital ShoppingLuxury Daily

    Those with the highest spending power in the United States overwhelmingly prefer online shopping, with 72 percent buying via ecommerce in the last three months, according to new research by Unity Marketing. While online retail still only accounts for a fraction of the sales seen in bricks-and-mortar outlets, it has seen a steeper steady growth over the past 10 years, with a 113 percent increase to traditional retail’s 17 percent rise in the same period. ...Read the whole story

  • Buy-It-Now Buttons Being Added to Aid Mobile PurchasingMobile Marketing Watch

    Perhaps you’ve had this experience: you’re on your smartphone and you find something you want to purchase. Unfortunately, when you get to the checkout they want you to type in all of your information. Many people have found this to be such an inconvenience on a tiny phone screen they wait until they get to their computer to enter the necessary information. ...Read the whole story