Friday, January 30, 2015

Around The Net

  • USAA Adds Facial Recognition to AppLet's Talk Payments

    USAA members residing in the states will soon be able to log into their accounts through mobile devices using biometric recognition. This will make USAA the first U.S. financial institution to offer facial and voice recognition on a mobile app as added protection against fraud and identity theft. USAA members are expected to have access to biometric logon capabilities in early 2015. A recent report by Juniper Research forecasts that more than 770 million biometric authentication applications will be downloaded per annum by 2019. Also, a research by Visa Europe indicates that three-quarters of 16-24 year olds are in favor ... ...Read the whole story

  • Panera Bread Sees Most Mobile Payments via AppleMobile Commerce Daily

    The momentum behind Apple Pay continues to build, with 750 banks and credit unions having already signed on and the service now being integrated into 200,000 vending machines, laundry machines and parking meters. During a conference call with analysts this week to discuss Apple’s fiscal first quarter results, CEO Tim Cook reported that Apple Pay makes up more than $2 out of $3 spent on purchases made using contactless payments across the three major card networks. Mr. Cook claimed the results are stronger for some merchants, with Panera Bread seeing Apple Pay account for more than 80 percent of mobile ... ...Read the whole story

  • Clorox Turns to Mobile Receipts to Increase SalesMobile Marketer

    A Clorox campaign that lets consumers earn the right to enter a $1,000 monthly sweepstakes by submitting product purchase receipts leverages a retail-agnostic strategy to drive sales and enhance customer relationships with the consumer packaged goods brand. The program, which launched Jan. 26 and will run through May 30, awards participants one entry for registering on clorox.com, another 10 entries for submitting a receipt showing purchase of two Clorox products, and an additional entry for daily site visits. ...Read the whole story

  • Mobile Coupon App Company SnipSnap SoldRetail Customer Experience

    Visual product search platform Slyce Inc. has announced the acquisition of mobile couponing company SnipSnap for the consideration of $6.5 million payable in a combination of cash, Slyce common shares and conditional shares. The companies said that SnipSnap founder Ted Mann will continue to lead SnipSnap, which will remain based in Philadelphia. The SnipSnap app, available for iOS and Android, allows a user a way to take a photograph of a retail coupon and instantly transform it into a digital, mobile format, which can be easily searched, retrieved, and shared with other SnipSnap users on their smartphones. With all pertinent ... ...Read the whole story

  • Study Finds Mobile Clicks Leading to SalesMobile Commerce Press

    According to the a new report that was recently published by Marin Software, mobile marketing is seeing a steady improvement in the number of people who are clicking on ads displayed on their smartphone and tablet screens as they browse the web and shop online. The report showed that fifty percent of all of the clicks that were made to online ads came through mobile marketing channels, revealing the importance of tablets and smartphones to advertising online. It also suggests that there could be a time in the near future in which the number of clicks over mobile devices will exceed that ... ...Read the whole story

Mobile Commerce Fraud Rises

Mobile ecommerce is growing fast, and that is obviously good news for retailers -- but as always, you take the good with the bad. In this case the bad news is that the increase in legitimate ...More

  • Facebook Tests Mobile Beacons

    Facebook will begin testing a new service that uses mobile beacons to push information about businesses and attractions to Facebook users in the area, according to "The Wall Street Journal," which first reported the news. The ...More

  • The Mobile App Gap: Browse or Application?

    According to the IAB Apps and Mobile Web Consumer Survey, conducted by the Harris Poll, the October, 2014 comScore audience data indicates 88% of consumer mobile (for the study, "mobile" refers specifically to smartphones) internet time ...More