• Mobile Exchange Vserv Debuts Full-Screen Search Ad Formats

    Vserv.mobi on Wednesday announced the availability of Search Intent Ads -- or search ad formats -- into its mobile real-time bidding (RTB) exchange. The purpose of the new format is to facilitate immediate consumer action, something Vserv hopes will make it an attractive ad format for m-commerce companies. ...Read the whole story

Older Generations Warming Up To Mobile Local Search

Some 47% of consumers searched for local restaurants on a mobile device in the past 30 days, followed by 44% for pizza and 38% for retail stores, per a survey from the Local Search Association (LSA) and Thrive Analytics. ...More

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