Wednesday, May 27, 2015

Around The Net

  • Outdoor Media Impacts Mobile ShoppingWarc

    Out-of-home (OOH) media are particularly effective in reaching smartphone users shortly before they engage in activities such as mobile shopping, mobile search, and mobile social networking. These findings emerged from a study by the Outdoor Advertising Association of America (OAAA) which saw 1,837 smartphone users aged 18-64 record, via a smartphone eDiary, their location, mode of transport, media activity, purchase behaviour and emotional context every half hour over a seven-day period. These efforts revealed that OOH media typically reached panellists in the hour prior to 43% of mobile shopping activity, ahead of TV (27%), AM/FM radio (12%) and print newspapers (3%). ...Read the whole story

  • 7-Eleven Ramps Up Mobile Loyalty PlatformMobile Commerce Daily

    Convenience store chain 7-Eleven is ramping up its mobile loyalty platform abroad by rolling out handheld QuickScan devices in Philippines bricks-and-mortar locations to read bar codes on consumers’ smartphones and enable them to redeem their rewards more quickly, pointing to mobile loyalty’s important role for food and beverage marketers. The brand’s regional affiliate, Philippine Seven Corp., is deploying the scanners across 1,300 stores in the Asian country. 7-Eleven’s strategy of offering rewards to frequent shoppers ensures that sales stay up and in-store traffic remains consistent, and is a tactic that many other food and beverage marketers are also leveraging to ... ...Read the whole story

  • Gamestop Builds Community with Mobile AppChain Store Age

    It’s no secret that millennials are among the most avid consumers of video games. For video game retailer GameStop Corp., engaging millennials in a way that satisfies their needs and promotes loyalty is absolutely essential. “Generations and the differences between them are important to GameStop,” Mike Hogan, executive VP of strategic business and brand development at GameStop, told Chain Store Age. “Millennials have been important to us for a long time and are now our single largest customer group.” While Hogan stressed that GameStop treats every customer as an individual, the retailer also considers generational preferences when providing a tailored omnichannel customer ... ...Read the whole story

  • Ford Tests On-Demand Car Sharing ServiceThe Next Web

    Ford announced today that its GoDrive car-sharing service is now opening up to the public to make 50 vehicles available at 20 locations across London. Initially launched in closed beta with around 100 people and called City Driving On-Demand, the service is now looking to open up to 2,000 members to share those 50 vehicles. “As cities become more and more congested, people are becoming increasingly open to new means of mobility, and car sharing is proving to be an appealing model,” says Ken Washington, Vice President of Ford Research and Advanced Engineering. “A crucial part of delivering effective car-sharing services is to learn alongside these ... ...Read the whole story

  • Tesco Sends Mobile Coupons to PassersbyMarketing

    The retailer has partnered with mobile marketing firm Weve to target commuters and tourists as they pass by its new concept store in Villiers Street in Central London. Tesco used Weve to identify a total of 40,000 shoppers who had either walked past the store six times over a two-week period, or else had walked in and out of Embankment tube station. The team then pushed out a coupon to these consumers’ smartphones, offering £1 off a £3 food-to-go shop. Shoppers could then redeem the coupon by scanning it with their food at a self-service till. The idea was to ... ...Read the whole story