Tuesday, September 30, 2014
  • Digital Shoppers Less Interested In Social Media

    "Despite the surge in Facebook's ad revenues and marketing innovations like Twitter's new 'Buy' button, there is definitely a question mark over where and how 'social' fits into the shopper journey," writes Kees Jacobs, Capgemini's global digital proposition lead. ...Read the whole story

Around The Net

  • Geolocation Targeting Expanding to ElevatorsMobile Commerce Press

    A  new form of location based marketing is now being made possible through a strategic partnership between Captive Networks and xAd, allowing targeted ads to be displayed in the form of video in previously unused (or limited use) places, such as elevators and lobbies. The two companies in this partnership are hoping to reinforce their brand messaging through the use of integrated location based marketing techniques and mobile ad delivery. They say that this strategy can be verified based on the actual position of the ad viewers based on the longitude and latitude of approximately 12,000 different Captivate screens that have already been installed ... ...Read the whole story

  • Apple Basing Pay on Credit Cards Seen as Big PlusGigaom

    Visa EVP of Technology Rajat Taneja gets understandably excited when you mention Apple Pay. That makes sense given that Visa – along with American Express, MasterCard – is one of the key partners in Apple’s new smartphone payments ecosystem, but Visa is a partner in Isis/Softcard and Google Wallet as well. What gets Tenaja really worked up is that Apple Pay could become a blueprint for all sorts of other mobile payments services worldwide. ...Read the whole story

  • Airlines Venture into Flash SalesMobile Commerce Daily

    With more retail sectors marketing heavily towards mobile users, consumers are becoming more accustomed to seeing flash sales for airline tickets that promote last-minute deals and extremely low prices. Many airlines are now experiencing more traffic on mobile sites, and flash sales are a controversial topic of discussion. For some airlines, they may negatively affect the financial landscape, while for others, flash sales function as another marketing strategy that helps sell valuable seats. ...Read the whole story

  • Subway Launching New App Featuring VideoMobile Marketer

    Subway will launch a new mobile application on Oct. 1 that exemplifies how brands can bring together exclusive video content with promotional offers to engage smartphone users over time. The Freshbuzz app is just one of the mobile elements in a new Diet Coke and Taylor Swift promotion that also includes a mobile-friendly Web experience, mobile media and engagement on social and CRM channels. ...Read the whole story

  • PayPal, eBay Split into Separate CompaniesTechCrunch

    So much for rebuffing Carl Ichan and his calls to split the company: eBay today announcedthat it would split itself into two separate, publicly traded businesses, with an ex-American Express executive, Dan Schulman, heading up the new PayPal, and an eBay veteran, Devin Wenig, running the remaining eBay portal. Schulman joins PayPal immediately as president and will step up to CEO after the separation. The two new companies will continue to maintain a relationship through “arm’s length operating agreements,” eBay says, an arrangement that the company says “will create sharper strategic focus and better position each business to capitalize on those growth opportunities as ... ...Read the whole story

Holiday Shopping Plans Are Generations Apart

Last week, on Sept. 22, the autumnal equinox occurred. This event meant summer 2014 had come to a close and fall 2014 had begun. And with fall beginning, America's retailers and the companies that supply them ...More