Wednesday, May 6, 2015

Around The Net

  • McDonald's Testing Mobile DeliveryMobile Commerce Daily

    McDonald’s is joining the shift towards mobile delivery by partnering with mobile application Postmates for a test at 88 New York locations, news that coincides with a business turnaround plan to increase profits and focus on consumer-driven decisions. The franchise is testing delivery of its full menu in 88 locations in New York with the third-party app, giving in to consumer demands for delivery. McDonald’s is using Postmates, along with many other retailers, to ensure the effectiveness of the feature and to avoid any unforeseen issues as little as possible, instead of developing the service through its own branded app. ...Read the whole story

  • GE Launching Indoor Positioning for RetailersChain Store Age

    GE Lighting and Qualcomm Atheros, a subsidiary of Qualcomm Inc., have announced a collaboration to bring indoor positioning technology to retailers, allowing the retailers to pinpoint shoppers’ locations and use mobile apps to personalize the in-store experience. The technology, which is embedded in new GE commercial LED bulbs, creates unique pulse patterns to “talk” to shoppers’ smartphones and tablets. It identifies the location of shoppers inside the store within centimeters, and then allows the retailer to send messages to the shoppers based on their location. This high-accuracy, real-time connection will allow retailers to combine contextual information with location to create revolutionary new ... ...Read the whole story

  • App 'Sparkles' with More InteractionsLuxury Daily

    Precision cut-crystal maker Swarovski is elevating the customer experience across channels with a new rewards mobile application. Loyalty programs become effective when consumers use them frequently and for a range of purposes. Swarovski is ensuring regular use with “Sparkly” rewards or “Sparklisms” that can be earned for a variety of activities and exchanged for prizes. “Apps are important in retail, but to me, choice is the killer app,” said Jeff Hasen, a Seattle-based mobile marketing strategist. “Successful retailers like Macy’s provide multiple ways to engage. ...Read the whole story

  • Sales, Traffic Surge at Apartments.comMobile Marketer

    Apartments.com, a site that matches apartment seekers with units and provides property managers with a marketing platform, appears to be reaping the benefits of its recent mobile ramp-up, boosted by a campaign on Huffington Post, as sales and traffic to its site surge. As more consumers search for residences on mobile, having a strong presence here is critical for brands such as Apartments.com and could be helping drive its recent jump during March to No. 1 in traffic versus other apartment rental sites and an eightfold sales surge. The results provide evidence why businesses need to treat mobile as a must-have rather ... ...Read the whole story

  • Alibaba-Backed Mobile Wallet Company Adds Domino'sLiveMint

    Paytm’s mobile wallet will soon be accepted at quick service restaurants (QSRs), including Domino’s and Cafe Coffee Day, as the Alibaba-backed company forays into the offline retail space in the next two months. At present, Paytm offers and recharge services for DTH and mobile phone services as well as mobile wallet services for online transactions on Uber, Bookmyshow, eBay and IRCTC. A mobile wallet is a prepaid payment instrument, which allows customers to digitally store money in a secure virtual wallet and use it to pay bills and other services. “We are now foraying into the offline space. We have ... ...Read the whole story

Facebook In Talks To Buy Nokia's Here For Mapping

This week brings rumors that Facebook is interested in acquiring Nokia's Here for mobile mapping, a stepping stone to more location-based services for users and targeted ads for advertisers. TechCrunch reports that Facebook is on a ...More