Tuesday, July 29, 2014
  • Yelp Launches Video In App

    Ahead of its second-quarter earnings report this week, Yelp on Monday introduced the ability for all users to post short videos of restaurants and other venues via its mobile app. The new feature allows people to upload three- to 12-second videos that help show off aspects of local businesses, such as ambience, lighting and noise level. ...Read the whole story

  • Hotel Brands Can Do Better With Mobile Booking

    A new report suggests prestige hotels are missing opportunities to better compete with online travel agencies like Priceline and TripAdvisor when it comes to mobile booking. While nearly 90% of hotel brands have mobile Web sites, only a third (32%) provide booking engines directly on the home page. ...Read the whole story

Around The Net

  • Sears Offers In-Store Mobile Help for Back to SchoolChain Store Age

    Sears’ new 'Back to School, Back to You' campaign offers members of its Shop Your Way loyalty program the ability to communicate one-on-one with a store associate through the program’s mobile app or website. Associates respond directly to individual inquiries. Shop Your Way members can also digitally browse products, create catalogs, poll friends and have kids create wish lists. In addition, the personal shopper feature from Shop Your Way allows members to get free personal shopping advice from shopping experts across a broad range of product categories. ...Read the whole story

  • TripAdvisor Adds to Mobile Booking ToolsMobile Marketing Watch

    TripAdvisor, a massive travel site and booking platform, is acquiring Viator, a leading resource for researching and booking destination activities. MMW was briefed by sources close to the deal who tell us that Viator now features more than 20,000 bookable tours and attractions and more than 600,000 reviews, photos, and videos submitted by travelers. “Viator will be a great addition to the TripAdvisor family, as online and mobile bookings for attractions and activities represents a huge opportunity for our business,” explains Stephen Kaufer, CEO of TripAdvisor. ...Read the whole story

  • Amazon May Release Mobile Credit Card Reader, Says ReportLet's Talk Payments

    E-commerce giant Amazon is all set to release its own mobile-based credit-card reader, according to 9to5mac, which discovered a leaked Staples document referring to the introduction of an “Amazon Card Reader” around the week of Aug. 12, 2014. Amazon has been taking slow, definitive steps toward an opportunity that is 10 times as big as e-commerce. Last year, we learned that Amazon acquired GoPago, which produces a mobile app that enables consumers to pay for goods before picking them up at a store, with the retailer POS processing the orders. ...Read the whole story

  • Rue La La Adds Credit Card Scanner to AppMobile Commerce Daily

    Ecommerce boutique retailer Rue La La has implemented a credit card scanner on its mobile application to further simplify the payment process for members. Much similar to a check scanner on most banking apps seen these days, the tool uses a smartphone camera to photograph the card, alleviating the tedious typing of the 16-digit card number. The implementation reflects Rue La La’s constant push to bring the most innovative technology to mobile shoppers. ...Read the whole story

  • WeChat Partners to Boost Mobile ShoppingLuxury Daily

    Yoox, the official ecommerce partner of Kering, is teaming up with Chinese social communication application WeChat to enhance its consumers’ mobile shopping experience. As part of the global partnership, Yoox created new official accounts for the United States and Italy on WeChat, as well as revamping its existing Chinese account. Tapping into WeChat’s platform for social shopping will allow Yoox to make the mobile commerce experience more personal for consumers, giving access to live chat and messages from the retailer. ...Read the whole story