Friday, September 19, 2014
  • Dentsu Aegis' Morris Says Mobile Having 'Fundamental' Impact

    A fundamental change has taken place in the last 12 months as audiences rapidly migrate from the desktop Web to mobile devices to consume media, with ad dollars flowing to the companies fastest to adapt to the changing digital landscape. Geolocation -- a capability that sets mobile apart from other media types -- could prove crucial in luring more ad dollars, given the proximity to point of sale. ...Read the whole story

  • CE Buyers Like To Go In-Store To Buy

    When it comes to product awareness, news and reviews and word-of-mouth drives initial awareness, followed by brand advertising. When it comes to additional research, the opinion of family and friends is of primary importance, followed by brand Web sites and expert reviews ...Read the whole story

Around The Net

  • Online Wedding Registry Adds Mobile App Gift TrackingMobile Commerce Daily

    Online wedding registry Zola is taking advantage of the release of iOS 8 by integrating gift tracking and Web capabilities to its mobile application. Zola continues to climb the charts as it has aimed to reinvent the wedding registry arena by channeling mobile and has seen as much as 50 percent growth from month to month. Following its initial launch in October 2013, the brand climbed the ranks and now sits in the number three spot in the wedding registry category on the App Store. ...Read the whole story

  • Customers Unknowingly Redirected from Open Table AppVentureBeat

    It was a deep linking “experiment” in mobile advertising that wasn’t well received. Over the summer, people in San Francisco researching restaurant options on their mobile devices received an unusual surprise. When users came across a mobile ad for the hugely popular reservations stalwart OpenTable, and clicked on the link to download the app, they were instead taken to an AppLovin screen that offered not killer deals at their eatery…but one hawking mobile game downloads for money. ...Read the whole story

  • Mobile Commerce Set to Pass $50 Billion in ChinaClickZ

    Mobile commerce continues to grow exponentially in Asia. For retail marketers, that means they must develop an effective and transactional mobile presence. China is leading the way when it comes to mobile retail, according to Mintel's latest report, which found that a whopping 94 percent of those surveyed own a smartphone and regularly use it to make purchases, redeem coupons, and send gifts. But despite the overall optimistic outlook for the growth of mobile retail in Asia, Mintel has some words of caution for retailers themselves, claiming they lack full commitment to new and innovative applications of online technology.  ...Read the whole story

  • Biometrics Grows for Mobile Payment SecurityInfosecurity

    As the future of payments becomes increasingly mobile and digital, moving away from simple, static password-based authentication and towards more advanced methods that will improve security, as well as enable frictionless commerce, has become a stretch goal for the commerce sector. Samsung and Alipay, the largest third-party online payment provider in China, are gearing up to do their part with the launch the first Fast IDentification Online (FIDO)-Ready authentication ecosystem in the Far East. Alipay offers payment and escrow services for transactions on Alibaba Group’s marketplaces as well as to third parties in China. It plans to enable secure online payments via the ... ...Read the whole story

  • One-Touch Mobile Payment Gets Boost from Apple PayInternet Retailer

    Yes, yes, you can use your iPhone 6 or iPhone 6 Plus to pay for merchandise in stores by merely touching the home button while you’re near a cash register. Huge ramifications for the slumbering mobile payments market. But there’s something else happening that could have a far greater impact on e-retail, for all merchants, not just those with physical stores. Earlier this year, Apple Inc. reached out to companies with highly successful mobile apps and asked them if they would like to be the first to integrate into their apps one-touch checkout via Apple Pay and the iPhone 6 and 6 ... ...Read the whole story

  • Partnership Formed for Mobile Security PlatformMobile Commerce Press

    SAP has now announced its new partnership with Ericsson for the purpose of being able to create an open mobile security platform that will be both effective and device friendly, according to Bill McDermott, the CEO of SAP, who spoke in Las Vegas at the CTIA 2014. He explained that it was very important for enterprises to form mobile apps that are business friendly and that boost and simplify productivity. It is key for apps to function and scale with operating systems as companies need to turn any device, no matter where it is, into a gadget that can be productive and that will ... ...Read the whole story

  • Foot Locker Mobile Site Offers Same-Day DeliveriesMobile Commerce Daily
  • Companies Move Ahead on Digital CouponsLet's Talk Payments
  • Commerce Startup Funding Reaches $80 MillionTechCrunch
  • All Eyes on Alibaba Coming IPOForbes
Mobile Moms Use Smartphone Screens To Find Parenting Info

According to the results of the BabyCenter U.S. Mobile Mom 2014 Report, there is a sharp rise in moms' reliance on mobile devices to help them through the day. The report says that smartphones are increasingly ...More