Friday, August 22, 2014

Around The Net

  • Team Alignment Seen as Help for Mobile Commerce ROIMobile Commerce Daily

    Approaching mobile initiatives such as application development and mobile-influenced commerce in a holistic manner that involves multiple teams within an organization yields the best results, marketers said in various presentations at eTail East 2014 in Philadelphia last week. Whether brands are focusing their mobile strategies toward modernizing the in-store experience or toward strictly ecommerce efforts through online and mobile devices, they are individually channeling their own goals to benefit from mobile technology and dedicated mobile teams.  ...Read the whole story

  • Banana Republic Tests New Way to Drive Store TrafficMobile Marketer

    Clothing and accessories retailer Banana Republic is conducting via social media a marketing campaign seeking to drive foot traffic by offering goodies such as products from Skinnygirl Cocktails and Benefit Cosmetics to attendees of a special in-store event. Calling the event Girls Night Out, Banana Republic is working with other brands that share a similar audience to host a grand occasion sure to bring shoppers into its stores. ...Read the whole story

  • Tablets Recommended for Hotel GuestsLuxury Daily

    Many hotel brands are leveraging tablets in useful ways to enhance the guest experience. From digital lecterns to immersive apps that compel repeated interaction, tablets have broad application for hotel brands, which tend to be more user-friendly than smaller devices. Also, mobile booking is changing how many brands bring consumers to their properties in the first place. ...Read the whole story

  • Beacons Shrinking to Size of StickersThe Verge

    When a company called Estimote released its first product last year, it was about the size of of a kiwi fruit that had been cut in half. Its diminutive wireless Bluetooth beacons were (and still are) designed to replace things like signs and information placards by sending that to the screen of your smartphone. At the same time, the beacons would help retail shops, museums, and restaurants keep track of where visitors were going. But there were a few things holding the initial version back. There's an accelerometer to track motion, but people would just stick the beacons on walls or pillars where they ... ...Read the whole story

  • Wells Fargo Backs Young Companies, Advancing Mobile BankingTechCrunch

    Wells Fargo on Wednesday announced the launch of its first accelerator program, which will provide funding and mentorship to young companies aiming to pioneer new financial services technology. The bank will guide three startups in its inaugural class, offering them mentorship in an attempt to prepare them to one day serve as vendors. Each company receives between $50,000 and $500,000 for participating in the program, but unlike other existing accelerator programs, Wells Fargo’s program allows startups to remain non-exclusive. Wells Fargo Vice Presidents Braden More, Bipin Sahni and Steve Ellis sat down with TechCrunch earlier this week to discuss the new program, which they said is focused more on innovation and ... ...Read the whole story