Dealing with the Speed of the Mobile Purchase
In a study that came out this week, researchers noted the difference in time spent making a purchase by mobile devices compared to by desktops. It turns out that the mobile purchase processes took about half the time. The study, by IBM's Digital Analytics Benchmark, looked at shopping behavior around Mother's Day. As you might expect, mobile shopping traffic increased 43% from a year ago, comprising a quarter of the holiday online sales. ...Read the whole story
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