Tuesday, March 31, 2015

Around The Net

  • Personalized Coupons Added to Shopping AppMobile Commerce Daily

    Canadian food retailer Metro is making grocery savings more personal for shoppers with a mobile application and a Web site section that include a flyer with deals and weekly recipe ideas tailored to individual tastes and lifestyles. The app also includes personalized coupons that let the shopper earn air miles rewards on favorite products and the ability to easily add items to grocery lists. The program shows how mobile can be leveraged to integrate value in the grocery vertical with the shopper lifestyle. ...Read the whole story

  • Kenneth Cole Adding WearablesMobile Marketer

    Kenneth Cole hopes to grab some of the excitement around wearables for itself by rolling out a smartwatch collection that arrives in twelve styles and enables users to take selfies, suggesting that more fashion brands will begin to permeate the wearables space. The fashion brand has teamed up with Geneva Watch Group for Kenneth Cole Connect, which is set to launch in stores in April. As Apple introduces its iWatch, more brands are seeking to take advantage of the new technology that allows consumers to control their smartphones remotely as well as make a fashion statement with the accessories. ...Read the whole story

  • More Shoppers Know What They Want, Says StudyLuxury Daily

    More than 70 percent of consumers expect brand digital channels to have knowledge of in-store product availability, according to a new report by L2.  Accommodating both digital and in-store trends requires brands to adapt to ecommerce expectations of click-and-collect or free shipping, but also adhere to in-store demands. Many traditional brands face pressure from online retailers to offer better options for consumers turning to digital for both browsing and shopping. ...Read the whole story

  • Mobile Email Conversions Up 70% in Q4 2014: YesmailMarketing Land

    Mobile email conversions rose 70 percent from Q4 2013 to Q4 2014, according to a new report from Yesmail. In addition, the research revealed that mobile revenue accounted for 20 percent of all email-generated revenue. According to the report, almost 40 percent of all email clicks in Q4 2014 were generated by mobile, which reflects a ten percent jump from Q4 2013. ...Read the whole story

  • Jack in the Box Turns to Mobile CouponsMobile Commerce Daily

    Jack in the Box is extending the life of a record-setting 80-foot-tall coupon and bringing it to consumers across the country through the power of mobile, showing how even a live event can be turned into a mobile offer. The hamburger chain recently won the Guinness World Records title for the world’s largest coupon to raise awareness of its new Buttery Jack burger. It is tapping social media to fuel users to share a photo of the coupon, with consumers able to redeem the offer by showing a photo of the coupon on their mobile phone at any location. ...Read the whole story

  • Navigation App Drives Retail SalesMobile Marketer

    Brands such as Wells Fargo and Dunkin’ Donuts are discovering that users of navigational application Waze are more likely to drive to a retail location after seeing associated Pins or Takeovers.  Waze has released its first set of efficacy studies and also found a lift in ad recall for users exposed to brands’ Pins and Takeovers, two marketing offerings available on the app. One advertiser, Wells Fargo, found that Waze users exposed to an offer for a free credit report were more likely to visit a branch. “For Wells Fargo, the bank wanted to reach consumers close to Wells Fargo ... ...Read the whole story

  • Jet Charter Service Launches New AppLuxury Daily

    Global on-demand jet charter service Victor is expanding within the United States with the assistance of its new mobile application. The application provides real time charter pricing, aircraft and crew specifications, jet comparisons, instant booking and more. Expanding into the U.S. market will increase demand for Victor, but with the addition of its app, interest will peak even higher among private flyers intrigued by the ease and convenience. ...Read the whole story

  • ATM Withdrawals Coming via QR CodeLet's Talk Payments

    Consumers and merchants alike, within the payments arena, are entering an era full of technological reformation. From online banking, to the impending widespread replacement of traditional debit/credit cards with contactless-enabled smartphones, it seems the necessity of those plastic cards we’ve all been trained to hold so dearly is dying down. A recent innovation entering this space is the implementation of cardless ATMs. Banks outside the U.S. have already begun adopting technology, and it’s slowly but surely making its way to the U.S. Wintrust Financial, a Chicago-based regional bank, recently implemented software that enables cardless usage in 200 ATMs in the ... ...Read the whole story

  • Experts Warn of More Payments FraudCPI Financial
  • Hailo Projects Cab Driver Faces On London LandmarksMarketing
App-Conomy Still Booming On Paid Content Surge

The app economy is still booming, driven by growth on China and emerging categories like lifestyle, productivity and gaming. But just as the app ecosystem we imagined ten years ago has morphed radically, one wonders how ...More