Leveraging mobile location data keeps getting better. Even though I have a Garmin GPS in my car and various mapping apps on my iPhone, I always turn to my Android … Read the whole story
Interest in Apple Pay is even declining among those who have used the payments platform -- more evidence that consumers remain smarter than marketers … Read the whole story
Customer loyalty has to be earned, and marketers can win this devotion by meeting shoppers' expectations across channels, says new data from AppDynamics, showing … Read the whole story