Vivek Sharma

Articles by Vivek All articles by Vivek

• Marketing Success Depends On Overcoming Creative Bottlenecks in Marketing Insider on 07/03/2019
  

  The bottleneck of Lucy and Ethel battling a too-fast conveyor belt of chocolates: just like the challenge marketers face in personalizing creative content.

• 3 Reasons Why AR Can Help Transform Digital Marketing in Marketing Insider on 03/13/2019
  

  For one: AR can be made easy to consume and share.

• Marketing To Gen Z: Death Of Brand Loyalty? in Marketing Insider on 02/05/2019
  

  There's still opportunity for marketers to secure Gen Zers as repeat customers, despite their tendency toward brand disloyalty.

• The Creative Dilemma: It's Not All About Data in Marketing Insider on 01/14/2019
  

  I predict marketers will shift attention back to how they can pair creative with data for a more balanced approach that results in both personalized and engaging visual experiences.

• How Sticky Are Your Emails? in Email Marketing Daily on 10/14/2015
  

  In their book "Made to Stick," Chip and Dan Heath explore what makes people remember and share certain ideas and messages. They define six principles tofsticky messages: simple, unexpected, concrete, credible, emotional and stories. This is what makes us remember things from MLK's "I Have a Dream" speech, down to the most viral urban legend. Here are examples of how to integrate these principles into your email messages to make people remember, reopen and even pass them along to their friends and family.

• B2B Email Marketing: What's Your Strategy? in Email Marketing Daily on 09/15/2015
  

  Every marketing technology company uses email to market to prospective brand clients. Sure, some sales are done by phone, but email is common for the first several touchpoints. Just like consumers have product choices, so do brands. Bad emails = lost opportunities. B2B marketing is no place to bloviate, so here are a few things all B2B marketers should consider when it comes to email.

• Overcoming The Pain Points Of Email Data Management in Email Marketing Daily on 08/11/2015
  

  For today's email marketer, data has become just as valuable as physical currency for driving opens, clicks and sales. Yet, commenting on his detailed findings from nearly 1,300 email marketers, VentureBeat research analyst Jon Cifuentes said: "The single most surprising insight was to learn just how bad end users are at capturing data and applying it to decision-making." Cifuentes continued, "There's an education problem at play, both in the vendors' understanding of what end users need, and end users lacking data management skills."

• Why Email Marketers Should Think Like Content Marketers in Email Marketing Daily on 07/23/2015
  

  Two metrics weigh heavily on the mind of every email marketer: opens and clicks. Opens are important because getting your foot in the door is half the battle. But the actions consumers take after they open your email are what really matter. Did they click on anything (besides delete or unsubscribe)? Did they visit your store, buy something, register for your event, or download your app? These answers often hinge on the style and substance of your content. Were you sales-oriented or informational? Was your content purely transactional, or did you provide value beyond the hard sell? In short: Are you thinking like a content marketer?

• How Tech Drives Email Marketing Strategy (And Vice-Versa) in Email Marketing Daily on 06/22/2015
  

  Ray Tomlinson, famous for sending the first email ever, described his initial test message (sent to himself) as insignificant and something like QWERTYUIOP. Summarizing all of his tests, he commented, "They were entirely forgettable and I have, therefore, forgotten them." More than 40 years later, marketers are sending equally forgettable emails to millions of consumers every day.

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