Articles by Pamela All articles by Pamela
- The Growing Financial Crisis For Single Boomer Women Over 65 in
Engage:Boomers on
07/30/2015
Because I just read an article in Time magazine, "The Next Social Security Crisis - Why American women are bearing the brunt of the retirement crunch." As a marketer and a supporter of homeless women, I find many reasons for concern - especially when considering the fact that over 5,000 women turn 65 every day in the U.S., according to Pew Research Center.
Comments by Pamela All comments by Pamela
- 10 Key Facts Savvy Marketers Know About Boomers
by
Mark Bradbury
(Engage:Boomers on
10/22/2015)
My only caution about the stats iin this article is that you really must us some heavy-duty segmentation to reach the older segment with money. There is a growing part of this market that has no savings and little disposable income -- especially single and aging women. For Medicare Advantage, lack of disposable income is not a problem -- the government is funding it. For services requiring disposable income of $50,000 or more a year, marketers should target, target, target! For another view of Boomers, check out this post.https://www.linkedin.com/pulse/staggering-stats-baby-boomer-womens-diminishing-buying-pam-lockard?trk=pulse_spock-articles
About Edit
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.
