Recently, we conducted a survey on pet owners among the women aged 45-65 who gather at our website and beyond. While we were not surprised to learn about this generation's disproportionately high spending in a $50 billion industry, we gained some new insights into the unique issues facing aging pet owners - and their aging pets.» 7 Comments
I am a proud Boomer. As a generation, we got a lot of things right. Yet, after spending an afternoon reading MediaPost's "Engage: Gen Y" blog, I am envious of how Millennials, a generation composed primarily of 18-34 year-olds, view the role of consumerism.» 1 Comments
According to a Google/Nielsen Boomer Survey August 2010, 71% of Baby Boomers typically use the internet when making purchasing decisions. And, fifty percent 50% of them spend over $500 online annually. Creating your website to increase the satisfaction quotient and reduce the frustration quotient is essential. Your website is a key to success and creating a business website is no different than developing any business.» 0 Comments
Although people tend to reduce their use of health, beauty and personal care products with age, thank the Boomers for taking a proactive approach and bucking that trend. As a result, manufacturers and retailers are aggressively targeting them with a barrage of vitamins and dietary aids, exercise equipment, anti-aging skincare and hair care products entering the market. And where are they increasingly buying these and other age-specific products? Online, of course.» 0 Comments
Once the poster child for optimism and categorized as the generation that boldly grasped opportunities, many Baby Boomers are feeling bruised and battered by the prolonged economic downturn and lack of governance, according to recent findings from our ongoing research initiative to help brands better understand their audiences. Many Boomers are frustrated as their belief in the future fades; at the same time they know they still have a lot left to contribute to society.» 2 Comments
Baby Boomers, aged 48-66, hold 70% of the U.S. wealth. They drove the growth of Facebook and now mobile. They are online, they have life-changing needs and passions and money to spend. They have embraced technology and the Internet. They are spending 40 hours per month online.» 1 Comments
We have recently been asking Boomer women how they travel the path to purchase new products, and their answers are surprising only because they don't point to the tools used by many marketers today. No matter how many "friends" and "followers" you have, Facebook and Twitter are not the place for activation. It turns out that a combination of peer reviews and coupons is the most effective way to get Boomers to buy your new product.» 5 Comments
Emotions tell us how relevant a matter is to our needs. Reason alone cannot do this, says Damasio. Because emotions drive the purchase decision, as important as it is to understand what Baby Boomer and senior customers think, it's even more important to understand how they think before you develop traditional and online style, tone, images and messages.» 0 Comments
Blame the sexual revolution, but here's a newsflash: Boomers and seniors have sex. Go ahead, children of Boomers, cringe. But on a more serious note, it looks like too many are throwing caution to the wind when it comes to protection and attention to their sexual health.» 1 Comments
Consumers ages 48 - 66 -- officially known as Baby Boomers in marketing speak -- love to travel. They have the resources to do sol. Baby Boomer consumers purchase 80% of the luxury travel and over 60% have their passports. There is a pent-up demand for travel from years of our recession.» 1 Comments
