I keep hearing that technology can dramatically increase the ROI of sales and marketing. However, I've yet to meet a marketer that says, "Give me an off-the-shelf sponsorship or media buy, you know, an ordinary media program that's vanilla and any brand can use it." Have you? Anybody that's read a website, magazine or newspaper can see that at the basic level content generally matches or complements the advertising message, service or product on the same page. Specifically I am talking about digital media today.