For those who do choose the traditional retirement route, the continuing care retirement community remains a viable option, providing what's called the "continuum of care" from independent living to assisted living to skilled nursing care on a single campus or within a string of affiliated campuses.
This new breed of agency knows how to nurture connections with consumers and is central to facilitating conversations. Traditional research and ethnographic studies are cost of entry. To be a true connected agency you must be completely integrated into a community.
Marketers at CPG giants like Coca-Cola, Pepsi, Clorox, Procter & Gamble, and General Mills are now investing resources in researching and targeting Baby Boomers (now aged 47-65). Google is helping advertisers understand the ways to reach midlife consumers through search. And mainstream retailers like CVS and Best Buy are building growth strategies around consumers over 50.
Connecting with any audience works best when you demonstrate you understand their lives and can offer empathy. Staying abreast of current leisure activity trends helps marketers reach any age.
Does your brand have a high Personality Quotient (PQ)? That's a key question because when you're selling to Baby Boomers, they consistently seek out products and services that are believable and likeable, just like the people they trust most. That's why one of your primary marketing goals should be to build a credible, friendly image using a variety of creative marketing communications, from advertising to PR to tweeting.
As you develop your Web site, be guided by the following to improve the user-friendliness of the site, increase the user's satisfaction quotient and contribute to your brand message.