ENGAGE:BOOMERS
by Matt Thornhill on Oct 25, 9:13 AM
You don't have to double your advertising budget and develop a completely separate marketing program to reach Boomers. All you have to do is make your current programs relevant to consumers across all age groups and generations.
ENGAGE:BOOMERS
by Mark Bradbury on Oct 18, 9:42 AM
While many marketers have not yet grasped the value of this booming demographic, the smart ones will realize that 50+ is the gift that keeps on giving.
ENGAGE:BOOMERS
by Lori Bitter on Oct 11, 8:56 AM
Who will own caregiving the way Johnson & Johnson's BabyCenter owns the motherhood lifestage? The potential cast of characters is broad: publishers, aging-in-place tech companies, pharma, health plans, health care providers, housing developers, contractors, care/case managers, authors, the government.
ENGAGE:BOOMERS
by Stephen Reily on Oct 4, 6:54 AM
It's hard to imagine a media distribution platform better naturally suited to a Boomer campaign than this one. The Boomer television viewer (especially the vibrant, educated Boomer woman) already embraces PBS -- which is a lot more than you can say for the AARP.
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