ENGAGE:BOOMERS
by Pam Lockard on Jul 30, 12:00 PM
Because I just read an article in Time magazine, "The Next Social Security Crisis - Why American women are bearing the brunt of the retirement crunch." As a marketer and a supporter of homeless women, I find many reasons for concern - especially when considering the fact that over 5,000 women turn 65 every day in the U.S., according to Pew Research Center.
ENGAGE:BOOMERS
by Vitaly Ponomarev on Jul 20, 9:48 AM
Texting while driving is not just the province of millennials. With more boomers on the road than ever and, according to AARP, 41 million boomers owning smartphones (that's an increase of 53% in the last two years), we're seeing a real risk of distracted driving for older drivers.
ENGAGE:BOOMERS
by Gordon Plutsky on Jul 13, 10:23 AM
I was recently at a restaurant surrounded by tables of 60+ Boomers. Among them were enough iPhones to stock an Apple Store, and all were fiddling with the phones like a group of giddy millennials. It is clear that the Boomer generation is fully engrossed in web, social, and mobile media. A line has been crossed, and the stats back it up. Time to kill this myth and misperception once and for all. It was likely true five to seven years ago, but now it is over.
ENGAGE:BOOMERS
by Jim Gilmartin on Jul 6, 9:45 AM
Baby Boomers are more resistant to absolutism. Absolute positioning (putting ten pounds of copy into a five-pound page), aims to push the product and generate uniform perceptions of a brand while Conditional Positioning allows individual diverse perceptions/interpretations of a brand. It is a powerful marketing tool based upon research about how people respond to absolute statements vs. conditional statements.
ENGAGE:BOOMERS
by Derek Dunham on Jul 2, 12:16 PM
If you've already binge-watched the entire first season of "Grace and Frankie," don't despair. The Netflix-original show has been renewed for season two.
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