Results for June 2012
  • Boomers on Vacation? Don't Expect Much Sitting Around
    Although the travel industry was hit hard by the downturn from 2009 to 2011, signs of recovery from the airline and hotel sectors may signal a turnaround for the entire market. Despite the economic cloud, however, Boomers - never content to sit around - have found new resources (or perhaps, excuses) for travel. As this is the first official week of summer, we thought we'd take a break from the heavy issues and spotlight some emerging Boomer travel trends.
  • Red, White And Boomer - Presidential Election 2012
    Politicians and the media's attention will be on consumers ages 47-67 (Baby Boomers) this year for the Presidential election. Occasionally, I still have to educate young media buyers on this significant demographic -- not sure what marketing classes are teaching in colleges these days. How does a marketing or media curriculum overlook the significance of 78 million individuals holding 70% of the U.S. wealth?
  • A Positive Prescription For Marketing To Boomers
    In my last blog post, I wrote that medical science and lifestyle changes have made it possible for Boomers to expect to live active, healthy, productive lives well into their 80s and beyond.
  • Bras For Boomers -- And Other Lessons In Retail
    I have to admit that I never thought I'd be writing a blog about bras - but I never thought that bra-selling would offer some of the most interesting innovations in retail - and in selling to Boomer women in particular.
  • The Eyes Have It
    According to AIGA, the professional association for design, considerably younger people prepare much of the information intended for older eyes. Typically, younger people base their creative decisions upon how the world looks to them through their younger eyes. The following summary outlines some basic suggestions to improve online communications readability for older populations.