ENGAGE:BOOMERS
by Ashley Carelock on Jul 22, 10:00 AM
No doubt, most Boomers probably remember being told that breakfast is the most important meal of the day. After all, how could they forget the barrage of sugar-coated options and aggressive kid-targeted marketing?
ENGAGE:BOOMERS
by Zeke Turner on Jul 16, 12:36 PM
Boomers don't have much in common, but if there's one thing most can agree on, it's this: They aren't going to do things the way their parents did. Especially when it comes to dealing with the realities of getting older.
ENGAGE:BOOMERS
by Stephen Reily on Jul 8, 12:28 PM
Advertising usually reflects the genuine needs and concerns of the consumers it was designed to reach. If you looked at advertising for hair products targeting men and women over 50, you would think that the two genders had very different needs and concerns.
ENGAGE:BOOMERS
by Jim Gilmartin on Jul 1, 9:47 AM
One of the most prolific top thinkers and speakers on Baby Boomer marketing, an area that will drive American business for the next two decades, is Brent Green. He is a knowledgeable and dynamic speaker and expert in marketing to Boomers, and both his programs and his books are packed with relevant material. Brent and I go back about 20 years. We've had the opportunity to work together on client projects and, over the years, we learned at the feet of David B. Wolfe of "Ageless Marketing" fame.
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