People ages 47 to 66 turn to the internet on a daily basis for information on health, technology, politics, travel, books, pets and insert any topic here. Baby Boomers spend more time on line each month than Gen X or Gen Y, researching, connecting and spending more money. The Boomer consumer holds 70% of the U.S. disposable income, and 70% of them show up to vote. Which brings me to the presidential election. There will be close to $200 million spent online the next 50 days to sway votes in the election.