Michael Fisher
Member since November 2015Contact Michael- President Yes Lifecycle Marketing
- http://www.yeslifecyclemarketing.com/
- Chicago Illinois
- 60603 USA
As president of Yes Lifecycle Marketing, Michael Fisher is responsible for conceiving and deploying integrated multichannel solutions. Michael's 20-year career in relationship marketing, including positions at Alterian and Epsilon, has enabled him to build a reputation of leadership, sales growth and customer satisfaction.
Articles by Michael All articles by Michael
- Embrace Continual Marketing With 'Permanent Campaign' in
Email Marketing Daily on
11/17/2015
Marketers must do more than optimize mobile to improve engagement, however. The best marketers should address what's known as the "permanent campaign": one that doesn't end at the sale, but continues throughout the entire customer lifecycle. Like candidates who begin campaigning for they second term as soon as they're elected to the first, email marketing efforts should be continual. Brands must look beyond their immediate goal to build long-term relationships and start long-term conversations.
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