Jason Klein

Member since November 2015Contact Jason

2017 Predictions: Social TV 3.0, Distributed Content Woes, Continued Monetization in Social Media & Marketing Daily on 12/16/2016
'Tis the season for looking in the crystal ball! Looking back at our predictions for 2016 (and 2014 and 2015), we're pretty pleased to say most came to fruition, from the role of social analytics in predicting the Presidential election to chat platforms building native ad products (hello, Snapchat Discover!). Here's what we're forecasting for 2017:
Why Declining TV Viewership Numbers Are Only Part Of The Story in MediaDailyNews on 11/20/2015
It's critical to take advantage of the signals that exist in the new digital world that have no counterpart in trad media and determine how to make them valuable to media companies and advertisers. That means new ways of looking at measurement and even thinking about valuing shows beyond just viewership.

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