Fiona Salmon is UK MD of 1plusX (www.1plusx.com), an innovative, user-friendly data platform developed by two ex-Google directors. Through artificial intelligence 1plusX adds the equivalent of millions of data scientist man hours to each data team. This enables far more efficient, enjoyable and creative data management, and frees data scientists to focus on more human activities. Fiona has more than 18 years of media experience specialising in sales, strategic partnerships, publishing, business development and thought leadership. She has worked at a number of blue chip media owners including Trinity Mirror, Bauer and News International. She also consults on business direction and new product launches. Throughout her career she has adapted a strong holistic understanding of the media industry and created many long-standing profitable relationships with media agencies and publishers.