Mark Goldman
Member since March 2016Contact Mark- CEO/Founder ZypMedia
- San Francisco California
- 94102 USA
Articles by Mark All articles by Mark
- Publishers Can't Afford To Ignore Local Advertisers in
Real-Time Daily on
03/29/2016
Programmatic has created efficiencies in the media-buying process that have opened up compelling revenue streams for publishers. That's why I was surprised when several publishers recently came out against programmatic technology, including some who are doubling down on strategies to eliminate programmatic ads altogether.
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