Emily Canan

Articles by Emily All articles by Emily

• Telling Your Story: Build A Strong Mission Statement in Marketing: CPG on 09/06/2016
  

  Here are some tips for building your mission or, if you're at a place where you've outgrown your mission and things have shifted or evolved, some things to keep in mind as you refocus.

• Tale As Old As time: The Art Of CPG Storytelling in Marketing: CPG on 08/01/2016
  

  Storytelling may be one of the most overused words in marketing. It's being treated like it's something new when, in fact, it's as ancient as the human race. And nothing's changed since the beginning of time, except now there are more variables that could detract or change your brand's story.

• 'Got Hot Sauce In My Bag, Swag': How Hot Sauce Became The Country's Hottest Condiment in Marketing: CPG on 06/06/2016
  

  In 1992, salsa replaced ketchup as America's number one condiment. Since then, the "hot" market has continued to grow...hotter. Today, there are thousands of varieties made in the United States alone, not counting the number of recipes home chefs make on their own. But where did it all begin? How did the hot sauce market grow to a billion-dollar industry?

• Life, Liberty And The Pursuit Of Happiness in Marketing: CPG on 05/02/2016
  

  The American Dream is changing. It started as a statement as the right to the pursuit of happiness within "The Declaration of Independence" and has since been defined by the people.

• Personalization Beyond Digital For CPG in Marketing: CPG on 04/04/2016
  

  Personalization for CPG has long been a buzzword, and it's easy to see why. It has led to more sales, higher brand affinity and loyalty and deeper engagements between brands and consumers.

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