Articles by Tom All articles by Tom
- The Future Of Consumer Targeting Lives At Intersection Of Digital, Physical Data in
Real-Time Daily on
10/12/2016
While there are billions of daily data signals from online and mobile app behaviors, these don't give marketers the full view of shoppers along their path to purchase. The missing piece lies in connecting digital data points with physical inputs: offline data points that include purchase behavior, shopping patterns and lifestyle characteristics. This holistic view is the real breakthrough in real-time marketing. Connecting offline and online is the new frontier in enhanced targeting, but achieving this intersection is easier said than done. Here are five keys to making that promise a reality:
- Big Data Could Impact the Trump-Clinton Election in
Marketing Politics Daily on
05/20/2016
Campaign marketing dollars are precious, so harnessing data to better determine the best targets is a key to success. Here are a few insights to help Trump and Clinton identify receptive audiences and craft effective messaging.
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