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• Chatbots Are Revolutionizing The Way You Re-engage Moms in Engage:Moms on 01/13/2017
  

  Chatbots powered by artificial intelligence, natural language processing, and machine learning are 2016's gift to marketers looking to enhance customer experience in a personalized and relevant way.

• How Data Science Enhances Your Mom Buyer Personas in Engage:Moms on 12/13/2016
  

  Brands need to have an intimate knowledge of their consumers to reach and connect with today's consumers. Buyer personas have been a way to help marketers humanize their target customers for decades. While these archetypes may have a traditional feel to them, enhancing consumer profiles with data-driven insights brings a new life to them.

• Identifying And Understanding The Mom Cultures Within Your Audience in Engage:Moms on 11/11/2016
  

  We live in a content world driven by the attention economy.

• Diversify Your Native Advertising To Reach Moms Effectively in Engage:Moms on 10/14/2016
  

  Native advertising is pulling ahead as a "go to" tactic for effectively reaching your target audience. "Business Insider" predicts that by 2021, native advertising will make up 74% of all ad revenue. That is a staggering number.

• Taking An Audience-First Approach To Reach Moms  in Engage:Moms on 09/09/2016
  

  As marketers in this content-centered world, our goal is to break through the noise and make meaningful connections with our consumers. Reaching Moms has never been as easy or as challenging as it is today. We have an abundance of channels in which to reach our target audience, but attention spans are shorter than ever.

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