Jamie Dernik
Member since September 2016Contact Jamie- VP, Group Account Director Discovery USA
- Chicago Illinois
- 60654 USA
Articles by Jamie All articles by Jamie
- Creative And Medical Science Communications: An Unexpected Pair in
Marketing: Health on
09/16/2016
Historically, there has been a noticeable divide in the kind of work we do for healthcare professionals (HCPs). It's either highly creative with compelling concepts that are translated into arresting visuals that inspire emotion. Or it's largely scientific with text-heavy content and data-focused visuals that lack much, if any inspiration. Can there really be a happy marriage between medical science communications and creative?
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