Marc Benjamin
Member since November 2016Contact Marc- CEO Convergence Point Media
- https://www.convergencepointmedia.com
- LinkedIn: https://www.linkedin.com/in/marcbenjamin?trk=hp-identity-name
- Twitter: mbenjamin
- 205 E 42nd Street
- 20th Floor
- New York New York
- 10017 USA
Marc Benjamin is a health industry entrepreneur and digital marketing agency leader. Co-founder and CEO of Convergence Point Media (CPM), he has partnered with leading healthcare brands to drive new product growth via performance-driven audience activation and engagement strategies integrating search, social, programmatic and location-based channels. Since its inception in 2007, CPM has delivered awareness and revenue-driving campaigns for numerous US and global healthcare companies, supporting a range of initiatives including new product launches, social advocacy, enterprise search integrations and best-practice process development. Marc previously worked with WPP (J. Walter Thompson, Y&R, Wunderman) and served as a client-side digital marketing chief. As digital strategy consultant for Wunderman, he helped develop Pfizer for Living, a pioneering digital destination and recipient of the Global Pharmaceutical Awards’ "Most Effective Customer Relationship Management Strategy" in 2001. His previous client roster includes iconic brands from the portfolios of Procter & Gamble, Colgate, Warner Lambert, Rolex and Citibank.
Articles by Marc All articles by Marc
- People, Pages And Places: 3 Pillars Of Patient And Professional Placements in
Marketing Insider on
10/12/2017
Pondering the proper place of programmatic for pinpoint promotional planning
- The Media Is The Message: Strategies For Better Health Marketing Results in
Marketing: Health on
11/29/2016
In 1964, media visionary Marshall McLuhan coined the indelible phrase "the medium is the message," all but predicting the Internet and how advances in communications technology would come to shape the symbiotic relationship between what is said and how. The ascendency of digital, social, and mobile has progressively empowered once-passive consumers, now equal partners in content selection, redistribution and even creation. The good news is that digital channels provide unprecedented opportunities for targeting and personalization; the bad news is audiences now control how and with what they engage, tuning in and out as they desire.
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