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Marla Skiko

Member since January 2017Contact Marla

  • EVP, Director of Digital & Data Solutions Publicis Media
  • Chicago Illinois
  • 60601 USA

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  • Forget Clicks And Views, The Future Is All About Listening in MediaDailyNews on 01/05/2017

    LAS VEGAS -- We are all now indisputably part of a connected world. Everything we desire - from entertainment to news to instant social interaction - is literally right at our fingertips. This pervasive connectivity is thanks in large part to the rise of mobile ubiquity. A mobile phone is not just a third screen; it is akin to a third hand, indispensably and obsessively attached to our bodies. A July 2016 dscout study showed that the average person touches his or her mobile phone over 2,600 times per day (inclusive of each type, swipe, tap or click).

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