Simon Eaves
Member since February 2017Contact Simon- Senior Managing Director Accenture
- New York New York
- NY10105 USA
Articles by Simon All articles by Simon
- The Personal Touch In Brand Marketing: 4 Priorities For CPG in
Marketing: CPG on
02/22/2017
Today's consumer goods industry was built on brand marketing. For decades, the focus was on high-impact campaigns across TV, billboards and radio, with companies seeking to develop slogans and brand narratives that resonated with consumers of all ages and backgrounds.
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