John Bates is the Senior Product Manager for Data Science & Predictive Marketing Solutions for the Adobe® Marketing Cloud. His core responsibility is to develop the software product roadmap for all advanced analytics and data science capabilities (i.e., including advanced statistics, data mining, predictive modeling, machine learning and text mining/natural language processing solutions) found within the products of Adobe's Marketing Cloud. Before joining Adobe Product Management, Bates founded and managed the Predictive Analytics Consulting practice for Adobe Consulting - consulting with some of the world’s largest companies and brands using data mining and predictive modeling techniques in order to drive greater digital marketing success. Bates has a B.A. in Economics from Brigham Young University and a M.S. in Predictive Analytics from Northwestern University.