Articles by Alex All articles by Alex
- Rebuffering, Reliability Seen As Critical To OTT Video in
Digital News Daily on
06/04/2019
New research from Akamai, the cloud service provider and content delivery network, underscores the value of the technology powering new streaming video services.
- Streaming Users Beginning To Feel Video Subscription Fatigue in
Digital News Daily on
06/04/2019
Hub Entertainment Research found 24% of consumers say they already have too many streaming services, and don't intend to subscribe to new ones.
- Extreme Reach Expands AdBridge Solution To Sell Side in
Digital News Daily on
06/03/2019
The ultimate goal is one supply chain connecting the buy side to the sell side, enabling content owners to access the content and deliver it to any endpoint.
- Simulmedia Expands D2Cx Capabilities in
Digital News Daily on
06/03/2019
Among the changes, per Simulmedia CEO Dave Morgan: campaign minimums are being removed, letting brands launch on TV with small budgets.
- Nielsen Expands YouTube Digital Ad Ratings To 26 New Countries in
Digital News Daily on
06/03/2019
Nielsen first began measuring YouTube via DAR in 2017, exclusively in the U.S., and has been expanding it ever since.
- TV's Make Or Break Year in
Video Insider on
06/04/2019
Some 70% of households use a streaming service, with virtual multichannel video providers among the fastest-growing options. Just about every big media company has some direct-to-consumer offering in the market or set to launch in the next year.
- Netflix Price Hikes Hit U.K. in
Digital News Daily on
05/31/2019
The company announced price increases in January, starting with the U.S. and Canada, with other countries that use the U.S. dollar following.
- Pixability Taps Chris Woods As CRO in
Digital News Daily on
05/31/2019
While Pixability is best known for its expertise on YouTube, the company is in the midst of expanding its reach to other platforms, which include Facebook, Instagram, and now CTV.
- NBCUniversal Launches 'Shoppable' Ad Product At French Open in
Digital News Daily on
05/30/2019
For the launch weekend, the format will be tied to the match featuring tennis star Novak Djokovic, a Lacoste brand ambassador. During Djokovic's match's at the tournament, NBC Sports will place alerts on screen letting viewers know to hold up their phones to purchase items from the Lacoste X Novak Djokovic Collection.
- IAB's Matrix Seeks To Simplify Advanced TV Landscape in
Digital News Daily on
05/30/2019
Everyone in the connected TV ecosystem, on the buy-side and sell-side, needs to be together to maximize the technology's benefits.
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