• Bakersfield Award Winner Gets Creative
    Bakersfield Californian publisher Ginger Moorhouse was named "Publisher of the Year" ...
  • People Meter Study Winding Down
    Arbitron will spend the rest of this year refining its research techniqu ...
  • Golf Carts as Ad Vehicles
    Technology is turning the humble golf cart into an interactive and measurab ...
  • People Meters Catch Double Play
    People are listening to a lot more radio stations in the eveni ...
  • Radio 2003: A Snapshot
    By combining its own ratings data with Scarborough demographic information Arbitron h ...
  • Primedia Sells Teen Group to Hearst
    Primedia has sold its Teen Group, including Seventeen Magazine, to Hearst f ...
  • Technology Review Goes For The Money
    While most technology magazines are continuing to struggle one still has th ...
  • Crain's Chicago: Strong At 25
    A quarter century ago Crain Communications editor in chief Rance Crain visit ...
  • America Goes Country
    Look at two of the most successful magazines in the business toda ...
  • New York Sun: More Reading, Half the Size
    As it enters its second year as a daily newspaper, The N ...
  • Weight Watchers Bulks Up
    One of the hottest magazines in America is still not produced ...
  • MPA Breaks Out Indie Division
    Independent publishers don't want to break away from the Magazine Publishers ...
  • Latina Rides Hispanic Tide
    The U.S. born segment of the Hispanic market now represents 60% ...
  • Journal Starts Vertical Strategy
    For content owners, the promise of the Internet is in turning ...
  • Scripps Shows Power Of Cross-Ownership
    Positive results from E.W. Scripps highlight a down quarter for the indust ...
  • PIB: Huge Gaps
    Publishers Information Bureau figures released yesterday showed that while most magazine ...
  • Scholastic Administrator Finds Success
    Last year was one of the toughest times to launch a magazi ...
  • Fast Company Finds New Blood
    Fast Company has high hopes and new personnel as it sets o ...
  • What Retailers Want (From Advertising)
    Retailers want, in fact they need, their ads to get people in ...
  • Tribune RedEye Starts Home Delivery
    Chicago's newspaper competition is getting a little hotter. The Chicago Tribune wi ...
  • Portable Cell Numbers Coming Up
    Cellular phone providers may be about to catch cold. Ad sales staf ...
  • Tech Wreck
    There is yet more bad news for tech publishers from two n ...
  • Magazines in the Mix
    Magazine ads work best when they have a multi-media call to actio ...
  • Nowhere To Hide From Advertising
    It's coming to a street festival near you. A Moped platform (electr ...
  • XM Radio: A Valid Ad Medium?
    While its business plan doesn't depend on advertising, XM Radio is worki ...
  • JAQK Rolls the Dice
    A risky strategy aimed at a highly coveted demographic will launch th ...
  • Popeye In a Supermarket Near You
    Popeye is planning a comeback, starting with a bread aisle near ...
  • Frommer's Budget Travel Redesigned
    "Arthur Frommer's Budget Travel" is moving ahead with its May redesign, whi ...
  • Media Industry Braces for Losses
    With TV advertising cut back due to war coverage, it would foll ...
  • Buying RADAR Radio
    The first all-diary Arbitron RADAR radio ratings show bigger national radio audienc ...