People Meters Catch Double Play
The ratings service's analysis of its own People Meter trial in Philadelphia shows people are being exposed to up to twice as many stations each day as they were reporting with diaries. While figures in morning drive are nearly identical, with the People Meter picking up 1.6 stations against 1.7 with the diary, users on the People Meter reported listening to an average of 2.8 stations between 10 AM-7 PM, including evening drive, and 3.1 stations after 7 PM.
The previous figures, using the diary system, were 1.8 stations between 10 AM-7 PM, and 1.5 stations after 7.
Arbitron said members of its panel were very loyal in "undocking" their People Meters on weekends and reporting good numbers. These had the same pattern as the weekday numbers, although less dramatic. The People Meter caught people listening to 2.0 stations, on average, from 3-7 PM, and 1.9 stations at night, against the 1.3 stations caught with the diary.
The Portable People Meter clips to a belt, and users are awarded points for the time spent wearing it. A base station in users' home recharges the battery. It links with encoders at broadcasters. National ratings are not yet available, because the People Meters are still undergoing a market trial.
Recent MediaDailyNews Articles
-
Tradional Radio Revs Flat, Digital Revs Up 9% May 19, 4:26 p.m.
Radio advertising revenues were flat at $3.5 billion in the first quarter of 2013, unchanged from ... -
Original 'Voice' Judges Return May 17, 5:41 p.m.
The original quartet of coaches for “The Voice” will return for the fifth season this fall. ... -
Van Wagner Partners With CineSport For Online Video May 17, 5:34 p.m.
Van Wagner Communications’ Sports and Entertainment division is joining forces with CineSport, partly owned by Van ... -
'Idol' Falls, 'Bang' Leads Thursdays May 17, 3:38 p.m.
The TV broadcast network environment is definitely shifting -- as evidenced by the last major night ... -
Sapient Revs Up 12%, Optimistic About 2013 May 17, 2:47 p.m.
Marketing services company Sapient reported first-quarter revenues of $292.6 million -- up 12% from the same ... -
KSE Finalizes Outdoor Channel Buy May 17, 11:08 a.m.
An entity controlled by sports entrepreneur Stan Kroenke has finalized its acquisition of the Outdoor Channel ... -
'Tonight' Still King Of Late-Night TV May 17, 10:49 a.m.
While NBC proceeds to set up its late-night changes for next year, "The Tonight Show with ... -
U.S. Open Going Cable-Only, Moves To ESPN May 17, 9:18 a.m.
After decades on the network that saw stars from Ashe to Navratilova to Federer win, the ... -
USA Looks To Make Comedy King In The New Season May 16, 10:22 p.m.
What do you do when you’re the last network putting on the last event of the ... -
Comedy Central Goes Dark To Simulcast New Radio Channel May 16, 6:12 p.m.
For the first time since its tribute to Johnny Carson 20 years ago, Comedy Central will ...
Be the first to comment on "People Meters Catch Double Play"
Leave a Comment