- Hola! Discovery en Español Joins Azteca TV
MediaDailyNews, David Goetzl - Monday, April 30, 2007
Looking to extend the reach and profile of its Hispanic-targeted programming, Discove ...
- Multiplatform History Channel: 4 Specials, George Lucas Docs
MediaDailyNews, David Goetzl - Monday, April 30, 2007
The History Channel is bulking up its TV and broadband offerings, includi ...
- ABC's Wong New Lifetime CEO
MediaDailyNews, David Goetzl - Friday, April 27, 2007
A day after Betty Cohen resigned as head of Lifetime Entertainment, t ...
- Buyers, Sellers Divided Over Role Of Commercial Ratings
MediaDailyNews, David Goetzl - Friday, April 27, 2007
While some leading buyers are clamoring to use commercial ratings in upfro ...
- Touchdown: NFL Package Scores Big For NBC O&Os
MediaDailyNews, David Goetzl - Thursday, April 26, 2007
NBC Universal might struggle to turn a profit on its "Sunday Nig ...
- Lifetime: Readies New Shows, Touts Niche Audience Reach
MediaDailyNews, David Goetzl - Wednesday, April 25, 2007
To inject some oxygen into its sagging ratings, Lifetime is going ba ...
- Brandtique: Skyy
MediaDailyNews, David Goetzl - Wednesday, April 25, 2007
When a bottle of Skyy vodka made an appearance in the seas ...
- Interpublic Signs TiVo Ratings Deal, No Comment From Nets
MediaDailyNews, David Goetzl - Tuesday, April 24, 2007
On the eve of the upfront, when commercial ratings and viewer-engagement metri ...
- Owens Corning Continues Pink Panther Image In Ads
MediaDailyNews, David Goetzl - Tuesday, April 24, 2007
The Pink Panther isn't just a movie icon, he's an ad ma ...
- WPP In 1Q: 4.5% Gain in Ad/Media Sector, New Billings Down
MediaDailyNews, David Goetzl - Monday, April 23, 2007
The media business is a growth driver for WPP Group, though ...
- Providence Equity Buys Clear Channel's TV Group
MediaDailyNews, David Goetzl - Monday, April 23, 2007
The 56-station Clear Channel TV operations fetched $1.2 billion in a sa ...
- All-In-One: AT&T: Users Can Program DVR From Cell Phone
MediaDailyNews, David Goetzl - Friday, April 20, 2007
AT&T is launching a service allowing customers to program DVRs from the ...
- Current TV Taps Janneman As Ad Sales Prez
MediaDailyNews, David Goetzl - Friday, April 20, 2007
Trumpeting its viewer-created ad program as ideal for demonstrating high levels ...
- Nike Campaign Indirectly "Thanks" Imus
Around the Net In Brand Marketing, David Goetzl - Wednesday, April 18, 2007
Following the national uproar that prompted sponsors to yank their advertising fr ...
- MTV: Content Is King, Pushes Pod Takeovers To Advertisers
MediaDailyNews, David Goetzl - Wednesday, April 18, 2007
MTV says its content gives it an advantage in the ever-changing med ...
- Coke Revs Up 2%, Company To Bolster Out-Of-Home Experience.
MediaDailyNews, David Goetzl - Wednesday, April 18, 2007
While Coca-Cola's U.S. business continues its recent struggles, the company expressed continu ...
- Game Plan: GSN Rebrands To Move Beyond Traditional Lineup
MediaDailyNews, David Goetzl - Wednesday, April 18, 2007
Gaming network GSN, which has been trying to elevate its profile a ...
- Tennis Channel Doubles Distribution In DirecTV Deal
MediaDailyNews, David Goetzl - Tuesday, April 17, 2007
The Tennis Channel looks to nearly double its distribution, via a n ...
- Al Jazeera Extends Brand Via YouTube
MediaDailyNews, David Goetzl - Tuesday, April 17, 2007
Al Jazeera's English version has reached a deal to take advantage ...
- AT&T, GM Slam Dunk NCAA Impressions
MediaDailyNews, David Goetzl - Tuesday, April 17, 2007
The University of Florida wasn't the only NCAA winner. Combining ad ru ...
- P&G To Sponsor Casting Call For Beauty Competition
Marketing Daily, David Goetzl - Monday, April 16, 2007
[Packaged Goods] Procter & Gamble is turning to Oxygen's "Mo'Nique's F.A.T. Chanc ...
- NBCU: Some 1Q Drop, But TV Biz Robust, Big Cable Gains
MediaDailyNews, David Goetzl - Monday, April 16, 2007
NBC may struggle to post prime-time ratings successes by mid-May that wi ...
- CBS' Schieffer Denounces Imus
MediaDailyNews, David Goetzl - Monday, April 16, 2007
Just hours before CBS Radio fired Don Imus last week, venerated ne ...
- NBC Readies Reality Lineup, Adds New Hosts
MediaDailyNews, David Goetzl - Monday, April 16, 2007
NBC is bringing back "America's Got Talent" this summer with a n ...
- P&G Taps Sponsorship, Online Efforts For 'F.A.T. Chance'
MediaDailyNews, David Goetzl - Monday, April 16, 2007
Procter & Gamble is turning to Oxygen's "Mo'Nique's F.A.T. Chance" as ...
- GroupM's Gotlieb Challenges Web Buying Schemes For Television
MediaDailyNews, David Goetzl - Friday, April 13, 2007
The CEO of the massive media buying GroupM operation said Thursday ...
- Nielsen Unveils Out-Of-Home Plan, Chief Seems Out-Of-The-Know
MediaDailyNews, Wayne Friedman, David Goetzl - Friday, April 13, 2007
Nielsen chief Susan Whiting Thursday demonstrated that she either has an incredib ...
- Tampa Leads With Highest DVR Penetration, Miami Is Lowest
MediaDailyNews, David Goetzl - Friday, April 13, 2007
The Tampa Bay area has the highest DVR penetration among approximately t ...
- Home Depot Uses Reverse Auctions In Deals With Networks
MediaDailyNews, David Goetzl - Thursday, April 12, 2007
While the proposed eBay-enabled system where networks would compete for marketers' ...
- Apple May Tout IPhone With Multi-Culti Creative
MediaDailyNews, David Goetzl - Wednesday, April 11, 2007
In an expected heavy-spending campaign to introduce its iPhone this summer, App ...