- New Lineup For MyNetworkTV Draws More Adult Viewers
MediaDailyNews, David Goetzl - Wednesday, April 11, 2007
MyNetworkTV's month-old revamped schedule is paying some dividends. Since the new regul ...
- Bee Season: ABC, ESPN Air Spelling Finals
MediaDailyNews, David Goetzl - Wednesday, April 11, 2007
For the second year in a row, ABC will air the fina ...
- ING Signs Up For 50 Years Of King, Glaxo Too
MediaDailyNews, David Goetzl - Tuesday, April 10, 2007
CNN has inked two charter sponsors for its tribute next week ...
- Cramer-Krasselt Tapped To Transform TV Guide
MediaDailyNews, David Goetzl - Tuesday, April 10, 2007
Cramer-Krasselt, the new creative agency for TV Guide, is charged with transformi ...
- NBC Expands Late-Night Broadband Programming
MediaDailyNews, David Goetzl - Monday, April 9, 2007
NBC is expanding its late-night broadband suite. The network will fill NBC.c ...
- ABC Wants Newlyweds For 'Dream House' Cast
MediaDailyNews, David Goetzl - Monday, April 9, 2007
ABC, which has intriguing reality projects in the pipeline involving play-at-home bin ...
- CAB Won't Play With eBay
MediaDailyNews, David Goetzl - Friday, April 6, 2007
The Cabletelevision Advertising Bureau--which essentially held the keys to launching eBay Med ...
- Ownership May Be Traveling, But Not Channel's Sales: Discovery Will Continue To Rep
MediaDailyNews, David Goetzl - Friday, April 6, 2007
The Travel Channel may be switching corporate parents, but its ad sal ...
- ESPN Readies Upfront, Touts Olevia
MediaDailyNews, David Goetzl - Thursday, April 5, 2007
ESPN is scoring with multi-touchpoint efforts, spreading an advertiser's message across vario ...
- Spike TV To Launch Late-Night Comedy Series
MediaDailyNews, David Goetzl - Wednesday, April 4, 2007
With college ratings emerging and a cadre of cable networks increasingly interest ...
- ESPN Taps Evans Lead Digital ROI
MediaDailyNews, David Goetzl - Wednesday, April 4, 2007
As it continues its efforts to convey to advertisers that its 360-degre ...
- Maverick Marketer Steve Heyer Out As Starwood CEO
MediaDailyNews, David Goetzl - Tuesday, April 3, 2007
Steve Heyer, a long-time consultant who shook up the sales organization ...
- MSNBC Offers 'Fuller Spectrum of News'
MediaDailyNews, David Goetzl - Tuesday, April 3, 2007
It's hard to believe that MSNBC, where the TV network launched ...
- BET Restructures Marketing Team, Eyes Multi-Platform
MediaDailyNews, David Goetzl - Tuesday, April 3, 2007
BET Networks, an increasing focus at Viacom under the leadership of n ...
- J&J Goes Into Play, Pharma Giant Puts Global Media In Review
MediaDailyNews, David Goetzl - Monday, April 2, 2007
Johnson & Johnson is shaking media up again. The pharmaceutical giant, whi ...