- Analyst: Scatter Market Suggests Buyers May Have Overpaid In Upfront
MediaDailyNews, David Goetzl - Friday, May 11, 2012
With the dawn of the upfront presentations by the Big Four network ...
- Nickelodeon Research Indicates Co-Viewing Opportunities
MediaDailyNews, David Goetzl - Friday, May 11, 2012
Across the globe, Nickelodeon research finds there is a "stronger sense ...
- NBC's Harbert Turns Upfront Stage Into Pulpit
TVBlog, David Goetzl - Monday, May 14, 2012
Where did all this boldness come from? Since Comcast put Ted Harbe ...
- DirecTV Commissions Original Drama
MediaDailyNews, David Goetzl - Thursday, May 10, 2012
DirecTV's Audience Network, which partnered with NBC to air "Friday Night Light ...
- Yahoo, ABC Partner On Interactive TV Using Mobile Devices
Online Media Daily, David Goetzl - Thursday, May 10, 2012
Using Yahoo's IntoNow system, ABC will allow viewers to enter a sweepstak ...
- Coke Likes Social Media, Still Moves To Beat Of TV
TVBlog, David Goetzl - Friday, May 11, 2012
Coca-Cola CMO Joe Tripodi is a social media evangelist, but he's sti ...
- Horizon's Adgate Illuminates National TV Supply And Demand
MediaDailyNews, David Goetzl - Wednesday, May 9, 2012
In an Advertising Research Foundation presentation Wednesday, Horizon Media's top researcher Br ...
- Correction: Guyaro Takes Over DirecTV Sales
MediaDailyNews, David Goetzl - Thursday, May 10, 2012
A MediaDailyNews article on May 1 entitled “DirecTV Launches Digital Unit” shou ...
- Vitrue, NBC Sports Expand Social Media Relationship
MediaDailyNews, David Goetzl - Wednesday, May 9, 2012
Social marketing firm Vitrue said it has expanded its relationship with N ...
- DirecTV CEO: Sunday Ticket A 'Loss Leader'
MediaDailyNews, David Goetzl - Wednesday, May 9, 2012
As DirecTV offers another promotion for its Sunday Ticket offering, the company ...
- ACC Tournament To Get Title Sponsor
MediaDailyNews, David Goetzl - Wednesday, May 9, 2012
The nearly 60-year-old ACC men's basketball tournament is likely to have ...
- 'Girls' Is Surprisingly Male
TVBlog, David Goetzl - Thursday, May 10, 2012
Female viewers of HBO's "Girls" might be surprised to learn they a ...
- CRE Looks To Improve Diary Measurement
MediaDailyNews, David Goetzl - Tuesday, May 8, 2012
The Nielsen-funded Council for Research Excellence (CRE) said it will look ...
- Cable Coalition Could Enrich NFL
TVBlog, David Goetzl - Wednesday, May 9, 2012
At some point in the next few years, the NFL will beg ...
- CBS Looks To Centralize Social Media Interaction
MediaDailyNews, David Goetzl - Monday, May 7, 2012
CBS is trying to establish a social media locus for conversation a ...
- TWC Data Might Prove Man Needs Food, Shelter And Cable
TVBlog, David Goetzl - Tuesday, May 8, 2012
Looking for proof that man needs food, shelter and cable? Check o ...
- ABC Player Downloads Spike
MediaDailyNews, David Goetzl - Friday, May 4, 2012
Looking to generate advertiser interest prior to the upfront, ABC said i ...
- Analyst: DraftFCB Becoming IPG 'Concern'
MediaDailyNews, David Goetzl - Friday, May 4, 2012
An industry analyst suggested Friday that DraftFCB is becoming a trouble sp ...
- CBS Inks Post-CEO Production Agreement With Moonves
MediaDailyNews, David Goetzl - Friday, May 4, 2012
CBS Corp. and CEO Leslie Moonves have an arrangement that could provi ...
- Nutella Says Facebook Ads Brought Sweeter ROI Than TV
TVBlog, David Goetzl - Monday, May 7, 2012
On the heels of the NewFronts and moving towards the upfronts, Facebo ...
- Univision Touts Strong TV, Radio Returns And Younger Demos
MediaDailyNews, David Goetzl - Thursday, May 3, 2012
Univision CEO Randy Falco acknowledged the increased competition in the Spanish-language ...
- Jagermeister Joins Cabinet Of Liquor Advertisers
MediaDailyNews, David Goetzl - Thursday, May 3, 2012
In another sign that hard-liquor advertisers are increasingly warming to cable ...
- Nickelodeon Ratings Crash A Mystery, But Content Likely At The Core
TVBlog, David Goetzl - Friday, May 4, 2012
What's at the root of Nickelodeon's ratings trouble? Not even the be ...
- Nielsen: Americans Love TV, Viewing Options Change
MediaDailyNews, David Goetzl - Thursday, May 3, 2012
Nielsen data indicates that Americans continue to love the traditional TV se ...
- Armato Moves From Skechers To Leverage Agency
MediaDailyNews, David Goetzl - Wednesday, May 2, 2012
Leonard Armato, former top Skechers executive and commissioner of the AVP p ...
- HBO Go Positioned For Both Now And Later
TVBlog, David Goetzl - Thursday, May 3, 2012
It startled plenty when Netflix CEO Reed Hastings indicated last year h ...
- NBCU Kicks Off Universal Games Network
MediaDailyNews, David Goetzl - Tuesday, May 1, 2012
NBCUniversal is launching a centralized digital gaming platform across its properties. T ...
- DirecTV Launches Digital Unit
MediaDailyNews, David Goetzl - Tuesday, May 1, 2012
Looking to diversify beyond the traditional screen, DirecTV has launched a un ...
- Hilton, USA Today Strike Digital Partnership
MediaDailyNews, David Goetzl - Wednesday, May 2, 2012
The free newspaper at the hotel front desk may give way ...
- Connected TVs Offer Appetizing Distribution Platform
TVBlog, David Goetzl - Wednesday, May 2, 2012
Connected TVs and over-the-top platforms offer a distribution opportunity that smacks ...