Thursday, May 21, 2015
  • 'USA Today' May Scrap Daily Print Edition

    'USA Today' may cease publishing a daily print edition within the next five or six years, according to Editor in Chief David Callaway, who made the remarks Wednesday during a panel discussion about the "Future of Media," part of the Internet Week conference. However, he added that the newspaper will continue publishing some sort of print product for years to come. ...Read the whole story

  • Magnetic Acquires MyBuys, Raises $25 Million Equity Round

    Magnetic said Thursday that it will merge with MyBuys to expand its focus on multichannel marketing and personalization. The combined company will enable marketers to better connect with people by creating one view of the purchase journey across devices and channels during all stages of the buying process. ...Read the whole story

  • Mozilla To Let Advertisers Target Firefox Users Based On Browsing History

    Mozilla today is unveiling its "Suggested Tiles" ad platform, which allows marketers to serve targeted ads to Firefox users. "We want to show the world that it is possible to do relevant advertising and content recommendations while still respecting users' privacy and giving them control over their data," Mozilla Vice President of Content Services Darren Herman writes in a blog post announcing the new product. ...Read the whole story

Around The Net

  • Obama To Nominate Rosenworcel To Second FCC TermMultichannel News

    President Obama said this week that he will nominate Jessica Rosenworcel to serve a new, five-year term on the Federal Communications Commission. While at the FCC, Rosenworcel voted in favor of net neutrality regulations and also voted to vacate state restrictions on muni-broadband. ...Read the whole story

  • Comcast Ends Dispute With Transit Provider Level 3Arstechnica

    Comcast and the transit provider Level 3 have ended their interconnection dispute, Ars Technica reports. The deal comes three weeks before the start date of new net neutrality rules, which will allow companies to take complaints about interconnection problems to the Federal Communications Commission. “Comcast and Level 3 Communications announced they have reached a new multi-year, bilateral interconnection agreement as part of a multifaceted arrangement that will help both companies meet their customers’ needs into the next decade and beyond,” the companies said in a statement. "Under the terms of the agreement, Comcast and Level 3 will enhance their existing ... ...Read the whole story

  • New Tool Lets Users Police Net Neutrality ViolationsBGR

    Net neutrality advocates Demand Progress, Fight for the Future and the Free Press Action Fund have launhced a new “Internet Health Test,” which offers consumers a way to test whether their broadband providers are following open Internet rules. “After repeatedly watching Internet service providers slow down people’s Internet connections we’re not going to just sit back and trust Comcast, Verizon and AT&T to follow the new open Internet rules,” Fight for the Future campaign manager Charlie Furman said, according to BGR.com. ...Read the whole story

  • Troll Uses Promoted Tweets To Harass Transgender UsersThe Guardian

    In a significant setback to its anti-bullying efforts, Twitter let a troll use promoted tweets to insert abuse targeting transgender people into their feeds. “The troll account, pretending to be that of Australian activist and feminist campaigner Caitlin Roper, posted abuse and graphic images and promoted a tweet using Twitter’s paid-for native advertising service which called for trans people to kill themselves,” The Guardian reports.  ...Read the whole story

  • Burberry Looks To 'Single Global View' Of Customers To Keep GrowingMarketing Week

    Burberry is implementing a "fundamentally different way of using data throughout the business" in an effort to build a "single global view" of its customers after seeing gains in sales and profit following its decision to invest in insight last year. CEO and chief creative officer Christopher Bailey said Burberry will continue to invest in data and insight in order to "serve customers better." He added that this will include "more personalised service and targeted and responsive marketing behaviour." ...Read the whole story

  • Lawsuits Are Springing Up Over After Work Email ObligationsThe Wall Street Journal
Ad Injection Could Be The New Ad Fraud

Mobile operators' threat to block online ads in Europe, reported last week, was startling. The assumption was that, jealous of the pie they'd been missing, operators would hold Google up for ransom. This could be the ...More